1. According to the characteristics, content and methods of its research, marketing research can be divided into basic research and applied research, problem identification research and problem solving research, qualitative research and quantitative research.

Based on the nature of the research, marketing research can be divided into exploratory research, descriptive research, causality research and predictive research. Among them, exploratory research is a preliminary investigation done when the market is very unclear, the specific content of the investigation cannot be determined, and you don’t know where to start. It aims to collect preliminary information, find the cause of the problem and the crux of the problem, and provide the basis for further research. Prepare for investigation activities; descriptive investigation is a kind of investigation activity that reflects the overall picture of the investigation object in a relatively in-depth and specific manner, aiming to find out its past and present, and requires on-site investigation to obtain first-hand information; causal relationship investigation is mainly to understand The causal relationship between various variables in the market, as well as possible related reactions, aims to clarify the relationship between variables; predictive research is based on descriptive research and causal research to conduct possible future changes in the market. Estimates, forecasts and inferences are essentially the application of marketing research results in market forecasts.

In addition, marketing research can be classified based on other criteria.

2. Based on marketing research, enterprises implement product, pricing (Price), place (Place), and promotion (Promotion) to meet the actual and potential needs of consumers. The main content of the marketing activity process and its objective regularity. Its content is comprehensive, practical and applied.

In layman’s terms, it is to discover the needs of customers through research, and you will produce what customers need. Of course, how much to produce and how to sell it are also subjects that need to be studied, which means that business must be done scientifically.

Market environment information is the basic activity of all corporate activities. Only by doing a good job in market environment investigation and research can we formulate correct strategies!

Type of market demand.

There are many methods of market classification. From a market perspective, the main ones are as follows

(1) According to the basic attributes of commodities, that is, they have no use value or utility, they can be divided into commodity markets and virtual commodity markets< /p>

(2) According to the different implementation of commodities, it can be divided into general commodity market and special commodity market

(3) According to different categories of buyers, it can be divided into consumer market, producer market and resale market. The consumer market and the government market

(4) According to the marketing area, there are international markets and domestic markets

(5) According to the supply and demand trends of marketing commodities, there are buyer's market and seller's market

(6) According to the marketing transaction method and delivery period, there are spot market and futures market