Friends who are familiar with Huawei's mobile phone business also know that Huawei has two mobile phone brands, one is Huawei and the other is Huawei's sub-brand glory. These two mobile phone brands mainly focus on Huawei's mobile phone business, and some friends who usually pay attention to their mobile phone business will also find that the price of Huawei's mobile phones is generally different from that of HONOR, but sometimes the two brands seem to be the same in some configurations, but the prices are quite different, and some prices can even differ by thousands of dollars.
Huawei brand and glory brand have different positioning. Huawei brand is positioned in the high-end market, facing business people and people with higher incomes, focusing on luxury experience and ultra-high configuration. HONOR is positioned in the mid-end market, facing young people, paying attention to cost performance and being as affordable as possible. If the two configurations are the same but the prices are similar, then glory has no purchasing advantage. Therefore, the price of glory is generally lower than that of Huawei mobile phones of the same level. We know that the most famous Huawei brand mobile phones are the P series released in the first half of each year and the Mate series released in the second half of each year, both of which are Huawei's most famous high-end models. P series focuses on shooting, while Mate series focuses on business. Those who choose to buy Huawei's mid-to high-end models are generally directed at Huawei's experience or Huawei's brand effect, but Huawei's mobile phones are generally more expensive. Since HONOR is a mobile phone brand that also grabs market share, its purpose is to let some people who want to experience Huawei's configuration but have a low budget buy it, mainly for young people or college students, focusing on cost performance. Therefore, if the glory of the same configuration is the same as Huawei's price, then no one will choose to buy glory, and basically they will buy Huawei directly, so glory will have no market share.
The main configuration is the same, but not all configurations are the same. Even some configurations are roughly the same but the details are different. At the same time, the gap in appearance is even greater. In fact, if the configuration of glory and Huawei is really the same, then it is also possible that many people will not buy Huawei and buy glory directly. After all, they are all Huawei brands, which are thousands of dollars cheaper. So why not buy glory? So this makes it impossible for the configurations of these two mobile phones to be the same. The same configuration can only appear in some common configurations, such as the latest chips and batteries, and other configurations and appearances cannot be the same. For example, some technical applications of glory always lag behind Huawei. Only when Huawei's mobile phones generally adopt early adopters and occupy the market can they be applied to glory. Take wireless charging as an example. When both Huawei and Glory were equipped with the same chip, however, only Huawei brand had wireless charging configuration, and it was not until one year later that Glory began to configure it. The appearance and details were not as good as Huawei's, which also reflected the price difference.