Common fruits, love to help farmers, these two platforms are a mobile app that provides the freshest fruits for Android users. As a fruit collection platform, its model is similar to the mass community group, except that it generally faces B-end merchants, while the users of the community group are C-end community residents. As a fruit collection platform, Apple hopes to solve three major pain points in fruit industry procurement: First, there are many kinds of fruits, which are difficult to purchase; Secondly, there are great differences among different categories of fruits, so it is difficult to standardize the professionalism of purchasing and maintain the stability of quality; Third, the price of fruit fluctuates greatly from the base to the place of sale, and between different places of sale and different shelf life, so it is difficult to establish price credibility. Panguo is a fruit collection platform under Beijing Guolian Technology Co., Ltd. The project was established in May 2065438+2008, and was jointly invested by Baiguoyuan, a world-renowned fruit chain enterprise, and Tiantu Capital, a top industrial venture capital institution in China. With the rapid growth of business and efficient accumulation of resources, Apple has gradually grown into a leading fruit supply chain platform in China. The universal fruit model originated from the purchasing alliance of fruit and vegetable industry founded by the founder Mr. Xu Yusheng in his early years. The industrial concentration and scale of fresh food industry in China are trillions, which is still low. Compared with the giants, the long-tailed players in the industry have gathered a larger market share. And these long-tailed players with one, several or even dozens of stores do not have the ability of industry giants to control the price and quality in the procurement process, which leads them to be in a weak position in the market competition. Xu Yusheng, who has been deeply involved in the fresh food industry for more than 20 years, deeply understands the pain points of the industry. Therefore, starting from 20 14, Xu Yusheng organized some fresh-keeping bosses with the same values, and established the first domestic fresh-keeping industry procurement alliance. He leads the procurement services of alliance members and only charges transparent low transaction commission. This mode of cooperation has been recognized by many people of insight in the industry. After the establishment of Pingguo centralized collection platform, Baiguoyuan invested Pingguo, and Mr. Yu Huiyong, chairman of Baiguoyuan, personally served as the chief industry consultant of Pingguo. The injection of the world's top industrial resources and industrial ideas in Baiguoyuan has made Pingguo's development enter the fast lane. By the end of 2020, Apple, established two and a half years ago, has set up 24 urban warehouses in major cities across the country, serving an average of 1.900 fruit shops every day, with an annual GMV exceeding 700 million yuan. In the future, Apple will, as always, adhere to the development concept of "focus, perfection and integrity", sincerely serve upstream and downstream partners, and jointly promote the transformation and upgrading of China's fresh food industry with upstream and downstream partners! In the above aspects, the fruit collection platform is superior to the agricultural collection platform.