I joined the company where I work now in April 2008. At the beginning, the number of employees in the group was about 1 000. The post is corporate culture specialist, and the center has 4 employees, belonging to a group headquarters.
As my major in college is radio and television news, I have worked as a reporter and copywriter. For the corporate culture work I am engaged in, I only have the low-level skills of this profession: copywriting, photography and video recording. How to break, only to find books, but also to read classic books, through reading classic books, establish a basic understanding of corporate culture, and form a worldview in this field.
Through the inquiry, there are four classic books about corporate culture, which are called corporate culture quartets.
1.z theory
Purpose: To study Japanese enterprises and their successful models from the perspective of organization, hoping to find something that American enterprises can learn from Japanese enterprises with different cultural backgrounds and turn threats into the driving force for the development of American enterprises. Based on McGregor's "X Theory" and "Y Theory" management theories, the author puts forward "Z Theory", which emphasizes the cultural factors of organizational management, and holds that organizations should consider not only hard indicators such as technology and profit, but also soft factors such as trust, close relationship between people and subtlety.
2. Corporate culture: etiquette and ceremonies in corporate life.
Purpose: This book expounds how corporate culture refers to the value system that enterprises always follow from top to bottom, a value concept and code of conduct that employees know and are willing to accept. This book is divided into two parts. The first part "culture" tells how a strong culture affects the success or failure of an enterprise. The second part, The Practice of Corporate Culture, focuses on different types of culture and tells readers how to recognize culture, manage culture, change and reshape culture. They believe that corporate culture has five elements: corporate environment, values, heroes, habits and rituals, and cultural networks. This analysis method has also become a widely accepted way to deconstruct corporate culture.
3. Corporate culture and corporate performance
Purpose: This paper lists the influences of strong, strategic and flexible corporate culture on the long-term business performance of enterprises, and through the analysis of the success and failure cases of some world-famous companies, it shows that corporate culture has an important influence on the long-term business performance of enterprises.
4. Japanese management art
Purpose: The book puts forward the "7S model" (strategy, structure, system, style, skills, personnel and supreme goal), and applies this theoretical framework to the analysis of Panasonic, AT & amp； Typical Japanese and American companies such as T and IBM. It is believed that only by integrating the seven elements and forming a strong network can the success of enterprises be promoted. Both professors are senior consultants of McKinsey & Company, the largest consulting firm in the United States. The "7S model" is also known as the "McKinsey 7S framework" internationally. The theory of "7S model" provides a theoretical basis for the flexible management of enterprises. Please forgive me for not finding the right cover for this book because it is too old.
Among the four books, Corporate Culture: Etiquette and Ceremony in Corporate Life is the foundation work in the field of corporate culture, which has a lot of reference significance for the operation methods of corporate culture; Other books mainly emphasize the importance of corporate culture to corporate management and call for attention to the influence of corporate culture.
Besides, there is another book and movie worthy of attention: Mob and Tide.
Mob, written by Gustav? Le Pen Gustave Le Bon (1841-1931) is a famous French social psychologist. Describing the collective mentality has a great influence on people's understanding of the role of collective behavior and thinking about social psychology.
Wave, produced in Germany, tells the story that Venger spent five days turning a group of students who grew up in the free world into their own fanatics, and some even shot themselves because of the collapse of their beliefs. "The world is only five days away from dictatorship", and his methods include uniform clothing, unique logo, strict discipline and emphasis on collective consciousness, similar to the film deductive version of Mob.
Experience: For colleagues who have just started corporate culture work, don't rush to learn operation methods. Starting with reading classic books, we should establish a basic understanding of corporate cultural work, understand the origin and laws of things, and be targeted.