Just need here refers to meeting the needs of most consumers, mainly focusing on product functions rather than external attributes such as product color, style, size and appearance. Before choosing a product, consider whether consumers really need it.
2. Choose products with market capacity.
Some sellers like to find products with a small number of listings when choosing products. In fact, this is not good, because many products listed less have smaller market capacity and limited demand. Market capacity can be ranked by ranking (goods rank high in the big classification, and try to be within 5000) and search volume (the main keywords of goods have been searched for more than one month).
65438+ million).
3. Choose the top products.
Ranking will greatly affect store traffic and future sales. Sellers can try to choose the top products. Relevant persons said that Rank 100 can sell 3,000 units per month, Rank 1500 can sell 1000 units per month, and Rank 65438 can sell 65438 units per month.
4. Choose products whose life cycle is in growth/maturity.
Under normal circumstances, the life cycle of a product is about one year, and it may take three months to create an explosion. By the time it has been sold for eight months, the price and sales volume of the product may have begun to decline. Therefore, sellers can choose products whose life cycle is in the growth/maturity stage or developed for 3-8 months to sell.
5. Choose products with high profits.
Many small and medium-sized sellers often struggle with "more orders, lower profits" and "less orders, higher profits" when choosing products. It is not difficult to know how to choose, because most sellers can't make thousands of orders at sunrise and sunset, and it is difficult to place an order at first, so they can't make small profits but quick turnover. Therefore, it is recommended to choose products with high profits from the beginning.
6. Choose high-quality products in the supply chain
A high-quality supply chain has three advantages: first, it can guarantee the quality of products; Second, in case the product becomes explosive, there is a stable and sufficient supply; Third, it can provide backup and motivation for product transformation. There are three points, so I won't go into details.
7. Choose products that can be differentiated and transformed.
Follow-up sales is Amazon's characteristic, but it is also a headache for sellers. Male model products lack uniqueness and are easy to be imitated. Therefore, sellers can choose products that can be differentiated and transformed into bright products, which are easy to break through and not easy to follow suit.
8. Choose products that you are familiar with.
Choose products that you are familiar with in the industry, so that you not only know how to highlight the advantages of your products, compare with competitors, and make differentiated sales, but also find suppliers more easily and will not be cheated.
9. Analyze and compare the list of competitors.
After completing the above eight steps, I have some confidence in the products I want to choose. After roughly determining the product, Amazon analyzes and compares the listing and copywriting of competitors, evaluates the strength of competitors, and then makes targeted sales strategies.