1. Network brand: One of the important tasks of network marketing is to establish and promote corporate brands on the Internet. The offline brands of well-known enterprises can be extended to online, while ordinary enterprises can quickly establish brand image and enhance the overall image through the Internet. To a certain extent, the value of online brands is even higher than the direct benefits obtained through the network.
2. Website promotion: This is one of the most basic functions of online marketing and is considered as website promotion. Compared with other functions, website promotion is more urgent and important, and all functions of the website should be based on a certain number of visits. So website promotion is the core work of network marketing.
3. Information release: The website is an information carrier, and releasing information through the website is one of the main ways of online marketing. At the same time, information dissemination is also the basic function of network marketing, so it can also be understood that no matter what kind of network marketing method, the result is to convey certain information to the target population, including customers/potential customers, media, partners, competitors and so on.
4. Promotion: The basic purpose of marketing is to help increase sales, and online marketing is no exception. Most online marketing methods are related to promoting sales directly or indirectly, but promoting sales is not limited to promoting online sales. In fact, online marketing is very valuable for promoting offline sales in many cases.
5. Sales channels: An enterprise website with online trading function is itself an online trading place, and online sales is an online extension of enterprise sales channels. The construction of online sales channels is not limited to the website itself, but also includes online stores built on the comprehensive e-commerce platform and different forms of cooperation with other e-commerce websites.
6. Customer service: The Internet provides more convenient online customer service means, from the simplest frequently asked questions to mailing lists, as well as various instant messaging services, such as BBS and chat rooms. The quality of customer service has an important impact on the effectiveness of online marketing.
7. Customer relationship: Good customer relationship is a necessary condition for the success of online marketing. Customer service through website interactivity and customer participation also enhances customer relationship.
8. Online research: Online market research can be completed by online questionnaire or email. Compared with traditional market research, online research has the characteristics of high efficiency and low cost. Therefore, online research has become one of the main functions of online marketing.