Although the deposit interest rate is very low and depreciates in the bank every year, it is at least risk-free. The money you save won't decrease, but if you count the interest every year, you will get very little. There are risk-averse people in the market itself, and not everyone is willing to take risks. This is also human nature. And there are some thresholds for financial management. The minimum purchase amount of many wealth management products is 50,000 yuan, which of course excludes some people from buying wealth management products to a certain extent.
But more often, it still lies in the wealth management products themselves. From the market point of view, wealth management products do have risks, and no one can guarantee that the investment is stable income, but at least the obligations that banks selling wealth management products should perform are often not fulfilled, which is also the reason why wealth management products are prone to controversy in recent years.
Take a crude oil futures wealth management product released by BOC at the beginning of this year as an example. Professionally speaking, banks are extremely unprofessional. What is crude oil futures? Simply put, you buy a crude oil futures contract at a certain price in the market. This contract will fluctuate with the market price, and the crude oil futures contract has a time limit. Once it expires, you can buy the corresponding crude oil at the final closing price by holding the contract. Generally speaking, people who play futures contracts in the market will not really cash physical crude oil with contracts after the futures contracts expire, because they don't have the conditions for cashing (not only transporting crude oil from the place of origin, but also refining it). Therefore, before the expiration of crude oil futures contracts, the futures contracts that are about to expire will be sold in the market, and then the sold money will be used to buy crude oil futures that are still some time away from expiration. This action is called changing positions, which is the basic action of futures.
The action of changing positions is a basic action of professional futures trading institutions, but BOC did not change positions when doing this crude oil futures! This led to the inability to sell their crude oil futures on the last day, because no one in the market wanted to hold such contracts at this time. Without the opponent's disk, futures contracts can't be sold naturally. This shows us what has never happened in the futures market, and crude oil futures have fallen to negative numbers! This means that these crude oil futures held by BOC at that time were all thunder and rain, and it was quite unusual for customers who bought wealth management products not only to lose all their principal, but also to be recovered by banks.
You know, from a professional point of view, the person in charge of crude oil futures trading in the bank at that time was extremely amateur, and a professional institution could not do what a white man in the futures market would do. Moreover, after the accident, wealth management products did not find ways to make up for the losses of customers, but asked customers to make up the money with great fanfare. Many of these customers who bought wealth management products not only lost millions, but also posted millions, which suddenly broke many people's concept of wealth management products. In the eyes of ordinary people, wealth management products are stable investments, with lower risks than funds, but higher risks than futures (generally speaking, futures have the highest risks, higher risks than stocks, higher risks of stocks than funds and higher risks of funds than wealth management products).
Of course, there are still many lightning storms of wealth management products in the domestic market. For example, on June 5438+ 10, the entire Penghua Juxin asset management plan entrusted by ICBC broke the contract, and a wealth management product with a reference income of 4. 1% was also found, which I have not seen for many years.
As far as the investment market is concerned, we are willing to take big risks because this investment target has high income expectations. And if we are willing to accept low yield, it means that we can bear little risk. In other words, the greater the risk, the higher the income, and the smaller the risk, the lower the income. However, common sense tells us that no one is willing to take huge risks and get meager income at the same time. At present, there are often things with low returns and high risks in the wealth management product market, and banks are often not responsible after the accident, and the responsibility lies with customers, which makes you want to cry. Therefore, many people will be reluctant to buy wealth management products and would rather leave the bank lying down.
To put it bluntly, everyone wants income. Although the income of wealth management products is higher than deposits, it is not much higher. In order to get more income, they take huge risks, and no one wants to do so. If you want to sell wealth management products well, the key is to strengthen your own management and assume the responsibilities you should bear. Only in this way can we win the trust of our customers. Instead of selling wealth management products, it is often blown. Once something goes wrong, it will only lose the pot, lose the trust of customers and eventually lose the market.
Banks are physical wealth management centers visible to users, while many users of online wealth management products are "invisible and intangible", so there is greater possibility of fraud and greater risk. So most people have a high degree of trust in banks, especially middle-aged and elderly people. In today's society, it is often middle-aged and elderly people who have deposits, while young people are old and young, and some have to bear debts such as mortgages and credit cards. In the cognition of middle-aged and elderly people, a bank is a place where you can earn interest by saving money. So this is what they think of as financial management.
Many people lack knowledge of wealth management products or have low risk tolerance. Some people are still willing to buy wealth management products through understanding, and some people may lose money as soon as they hear about it, preferring to earn minimal interest from banks rather than take the risk of losing money. Moreover, wealth management products have a long term and are not flexible enough. For many people, the money in the bank is not only safe, but also available at any time in case of emergency.
Moreover, in the past few years, many third-party companies in financial management illegally raised funds, which led to people's distrust of the products of financial management companies. Most people still rely on their savings earned by their own work. They don't want to take risks, but they have certain investment ideas, and they are afraid that their stocks are all green, insurance is afraid of being cheated, lending to underground usurers is timid, investing in joint-stock enterprises has no doorway, and physical investment is not good. Many people still keep a wait-and-see attitude towards this kind of investment and financial management.
But generally speaking, bank deposit is a traditional financial management method. Although the interest rate is not high, it will not lose money. Everyone has different risk tolerance, so they choose different financial management methods. What kind of financial management method is not important, just suit yourself.
I am a bank clerk. I'll answer that.
As can be seen from the above figure, the bank interest rate is decreasing year by year. People who come to the bank to save money now will complain about the low interest rate, but they still choose to have a bank.
Why choose deposit instead of financial management?
First, the nearby banks have no wealth management, only deposits.
Wealth management products have long been common in major banks such as workers, peasants and China Construction, but they are little known in rural areas. From 2065438 to the beginning of 2007, our bank began to make wealth management products. Up to now, many rural commercial banks have no wealth management business because they can't meet the regulatory requirements.
Second: financial management requires a starting point of 50,000.
According to the regulatory requirements, bank wealth management products should start at 50,000 yuan and not be less than 50,000 yuan.
Third: financial management without capital preservation is risky.
Financial management is divided into guaranteed fixed income financial management, guaranteed floating income financial management and non-guaranteed financial management. In 20 17, CBRC required our bank to sell only non-guaranteed wealth management products. Although the bank's wealth management products are guaranteed by the bank's reputation, some bank employees will verbally declare that there is no risk in the past, but the bank's wealth management products are not as foolproof as people think. 20 1 1 On August 28th, 2008, the CBRC issued the Measures for the Administration of the Sale of Wealth Management Products of Commercial Banks, requiring banks to sell them. During the purchase process, customers will also be reminded that financial management is not a deposit, so be cautious when purchasing.
Fourth: the deposit can be withdrawn in advance, but it cannot be withdrawn in advance during the financial renewal period, and it must be deposited at maturity.
I don't understand the financial management of other banks. Our wealth management products are all raised in about 7 days, and no interest will be generated during the raising period. If customers go back on their word after buying, they can cancel the purchase. However, after the end of the fundraising period, the wealth management products will take effect and cannot be withdrawn in advance. After the expiration, they will automatically return to the signing card. Although the financial management period is very short, generally 30/60/90/ day, if customers need money, they can't withdraw it in advance, which is also a factor for customers not to choose financial management. At the same time, more and more people just want to save money safely and conveniently, and take it at any time, regardless of deposit interest.
Fifth, I don't know much about wealth management products. I think it is insurance, and I reject the banking products recommended by tellers.
Some banks sell insurance on their behalf, and customers ask for deposits. In order to get a higher commission, the staff stole the concept and mistakenly deposited insurance. When the customer needs to withdraw in advance, the principal loss is serious, and the customer has no way to complain. The existence of these people affects the credibility of banks.
Summary: When customers choose financial products, they must fully understand them and then make their own judgments. Therefore, I will inform my customers of the advantages and disadvantages of financial management and deposit at work, and customers will choose according to the actual situation.