Oriental Fortune can indeed buy and speculate in U.S. stocks

Oriental Fortune is a company with "excellent business, old products and excellent operations". There are many business lines and profit models, but the products are aging, and the UI interface and external advertising are almost the same as the coconut palm brand coconut juice.

Are you curious how it maintains such a page in the Internet era and has not been eliminated? Let us take you to see this amazing company from the perspective of industry, company and product analysis.

In China’s capital market, engaging in business requires obtaining relevant licenses, which represent the company’s future business scope and layout space. Oriental Fortune currently purchases and speculates in U.S. stocks and the U.S. Stock Research Institute understands its operation methods of simulated stock trading; its licenses include: fund sales, securities, public fund issuance, futures, third-party payment, credit reporting, microfinance, insurance... Missing a bank license.

The corresponding products under these licenses are Oriental Fortune, Youyou Private Equity... It can be said that they span the entire financial industry.

What is worth mentioning is an announcement that a public fund license was approved, which means that Dongcai can not only sell funds from fund companies, but also sell its own funds, which is equivalent to being both a supermarket and a supplier. You must know that even Boshi and Tianhong Fund have to rely on third-party platforms such as Alipay for sales!

After checking, Dongcai seems to be the only company in China that has the above financial licenses at the same time. (Zhihu netizens are welcome to add) Holding a license is equivalent to building a building with a foundation. As for how many buildings can be built on this building? Gao can only rely on imagination at present, but it can be seen that the company's layout and wildness, so the industry status is really not something to brag about...

No matter how comprehensive the financial industry licenses are, if it is limited to the financial industry, the user group If it does not expand, it will sooner or later be surpassed by the traffic overlords of the new era. After all, it is also a fund sales agency. Although Tiantian Fund started earlier than Ant Financial, Ant Financial has created national-level applications.

What can replace the horse-drawn carriage is not to replace it with a faster horse-drawn carriage, but to invent a car.

2. Covering a large number of users in vertical fields

The general direction has seized the dividends of the Internet era. The traffic of websites and apps are both on the same list, and the number of independent devices is actually There are more apps than those of Cosmos:

However, the current promotion feels like resting on one’s laurels (the demographic dividend in the early 2000s of the Internet). Resting on one’s laurels will inevitably lead to lower and lower conversion rates. The growth of PC traffic slowed down and was overtaken by Sina. The number of independent app devices showed negative growth.

Since the business is so good, why is it so difficult for the product to make breakthroughs? The only way to achieve sustainable development is to use the profits created by business to sow seeds in the fertile Internet field.

3. Company size in the industry

Here are the market value rankings of Chinese companies in the first quarter of 2019. The table includes domestic and foreign listed companies. The market value of Oriental Fortune at that time was 1,002 billion, a well-deserved leading company on the GEM.

BATJ is not comparable. In the same period, the market value of Suning.com was 116.8 billion, iQiyi was 110.8 billion, Weibo was 87.4 billion, Lenovo Group was 72.8 billion, Flush was 53.7 billion, Momo was 52.3 billion... and more Which company is not familiar to everyone? But most younger people of Oriental Fortune probably don’t know it, and it’s obvious that its scale is not directly proportional to its influence.

Analysis of the company’s business

1. Securities business perspective

Oriental Fortune’s securities business has made countless companies in the industry jealous, but everyone suffers from the lack of a securities license. I can hate that I was born at the wrong time, using low advertising fees to guide users to open accounts in other people's homes, and let others earn commissions.

What about Dongcai? Having its own securities company allows those netizens captured during the bonus period to open accounts and trade in stocks. Since it does not require too many sales departments or too many salesmen, the cost is greatly reduced. In the short term, in the field of Internet securities companies, even Ant Financial will not be able to surpass it because it does not have a securities license...

Summary keywords:

1. Industry: high status, wide product coverage .

2. Business: strong business capabilities, low cost and high conversion.

3. Products: As an Internet company, its products are aging and over-stacked.

4. Promotion: If you rely on old-fashioned promotion, user growth will inevitably slow down.

5. Community: There is too much noise in the stock bar, high-quality content cannot be deposited first, and internal and external operations are poor.