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Online shopping

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Reference: 575 Product Verification Network

Safety. But be careful with some electrical appliances and be sure to ask for an invoice! Warranty!

You need to find some websites with high credibility or malls that can be considered as high-level. Generally speaking, there is no problem. Now in the Internet age, if it is not trustworthy, then who will go to the merchants in order to improve themselves? Your reputation will not be lost at the expense of small things, but don’t trust some small advertisements.

Online shopping is divided into three categories:

The first category is the mall established by the large portal website. Such as Sohu, Sina, NetEase, Joyo, etc. The credit is relatively reliable. The quality is generally no problem. The price is cheaper than physical malls, but more expensive than other trading platforms. Remittance is usually done by post office or bank transfer after placing the order. It is recommended that you open an ICBC debit card, a credit card is better. Open online banking. It's very convenient to send money directly.

The second category is the sales website established by each company and individual. The credit is different and the prices are also different. Careful identification is required. At present, there is no practical method to identify authenticity.

The third category is the trading platform category. The larger ones include: eBay, Taobao, and Yipai. The so-called trading platform means that the website itself does not operate any goods, but only establishes a platform for registered users to buy and sell goods. Sellers are mixed, but beware. It’s also very easy: 1. Check the seller’s credit evaluation carefully before buying. Relatively speaking, those with higher credit ratings and more sophisticated stores are mostly professional sellers. The credit is relatively reliable. But some should also be distinguished based on the transaction and evaluation time. Sellers who hype their credibility. Second, when purchasing, try to choose products that support sellers who use intermediary accounts, such as eBay's Anypay, Taobao's Alipay, etc. Buyers can remit money to the intermediary account after taking a photo of the product. (Taobao's Alipay) Alipay has an advantage: it can waive bank fees) and then notify the website to remit the money to the seller after receiving the goods. Very safe. And sellers who support transfer accounts must also have confidence in their own stuff. It won't be a lie.

That’s all I can think of, I hope it helps.

3》Three points to pay special attention to when shopping online

According to Xinhua News Agency, the China Quality Journey Promotion Association recently reminded consumers to be wary of online shopping traps.

From the analysis of complaint cases accepted by the Quality Miles Promotion Association, the main issues of consumer complaints are: Internet companies send charged text messages to mobile phone users without authorization, such as news, jokes, weather forecasts, etc. When canceling these charging information on the website, the operation always fails, and the solution cannot be solved after contacting the company; delivery is delayed, and even the purchased goods are not obtained after payment. In the complaint case, nearly 17% of consumers online Ordered and paid, but did not receive the goods; most websites did not provide consumers with sufficient information, 33% of the websites did not have return and exchange instructions, and 39% of the websites did not establish privacy protection measures; did not fulfill the after-sales service agreement, and did not fulfill the after-sales service agreement. Not responsible for the "Three Guarantees".

In view of these online shopping traps, the Quality Miles Promotion Association reminds consumers to pay special attention to three points when conducting online transactions.

For unfamiliar merchants, you should pay attention to whether their website provides detailed mailing address and contact number.

When paying with a credit card, it is best to use a dedicated account, and it is not advisable to store too much cash in the card.

Consumers should save relevant "electronic transaction documents", including confirmation letters, user names and passwords issued by merchants via email.

Analysis of the advantages and current situation of online shopping

"Online shopping", this shopping method that has become increasingly popular in the 20th century, has been accepted by more and more people. Whether they are millionaires, fashionable white-collar beauties or ordinary working-class people, most of them may have had online shopping experience. Some of them may just want to have this experience, some may regard it as a sign of "intellectuals", and some may have made online shopping an important part of their daily lives and replaced traditional shopping. street shopping.

What exactly is online shopping?

To put it simply, online shopping is to "move" traditional stores directly home and use the Internet to directly purchase the goods you need or enjoy the services you need. Professionally speaking, it is a new shopping method in which both parties complete the entire transaction process from negotiation, signing, loan payment, delivery notice, etc. through the B to C model of Internet, web and shopping interface technology. It is an electronic shopping method. An important part of business. Therefore, some people regard this as a large and unified virtual shopping mall for the whole country and even the world. But in my opinion, this electronic mall is not virtual, because every step and even every detail of shopping is real. The only difference from the traditional shopping model is that there is less verbal communication and more form filling and confirmation processes. .

Generally speaking, the operation of online goods can be roughly divided into two forms: one is an electronic store, that is, an operator that provides online shopping or online services directly sells goods or provides services to Internet users through its own website; the other is an electronic store. The first type is an electronic shopping mall, which is composed of many operators providing different goods or services concentrated on one website. Users can purchase goods or services provided by different companies on the same website. That is to say, in the former case, the website operator is also a store operator, while in the latter case, the role of the website operator is more like an intermediary between the store operator and the consumer.

Online shopping has shown strong development momentum in today's developed capitalist countries, and it can be said to be a new force in promoting national economic growth. For example, a recent GFK survey of German online shoppers pointed out that in the first half of 2004, online shopping sales in Germany reached 5.3 billion euros. GFK estimates that in 2004, online shopping sales in Germany will reach 11 billion euros. In contrast, online shopping is still a new thing in our country. In a sense, SARS opened up a new era of online shopping in China. Faced with the SARS attack, most people were trapped indoors and had to rely on the Internet to buy what they needed without going out. Many people with a strong sense of prevention also tried to shop online. So far, more and more people have realized the convenience of "online ordering and door-to-door delivery", and more and more people have begun to accept online shopping. According to the "China Internet Hotspot Survey Report" released by CNNIC: 17.9% of netizens in my country have had online shopping experience within six months, and 29.6% of netizens who have browsed shopping websites More than 90% of the respondents who have had online shopping experience within half a year will continue to shop online in the future; 63.7% of netizens who have no shopping experience said they will try online shopping in the future. These data show that my country's online shopping market has huge potential.

What exactly is the charm of online shopping?

First of all, for consumers:

First, they can "go to the store" at home and order without time restrictions;

Second, get With a larger amount of product information, you can buy products that are not available locally;

Thirdly, online payment is safer than traditional cash payment, which can avoid cash loss or robbery;

Third, there is no need to visit the site in person from ordering, purchasing to delivering the goods, which saves time and effort;

Fourth, since online products save a series of expenses such as renting a store, hiring employees, and storage and storage, the overall Generally speaking, its price is cheaper than similar products in general shopping malls.

Secondly, for merchants, since online sales have no inventory pressure, low operating costs, and business scale is not limited by location, more companies will choose to sell online in the future and collect market information through the Internet. Provide timely feedback and timely adjust business strategies to improve the company's economic benefits and ability to participate in international competition.

Thirdly, for the entire market economy, this new shopping model can achieve resource allocation with higher efficiency on a larger scale and at more levels.

In summary, it can be seen that online shopping has broken through the obstacles of traditional commerce and has great appeal and influence on consumers, enterprises and the market. In the new economic era, it will undoubtedly achieve "win-win" "The ideal model for the effect.

(2) Eight major problems existing in online shopping in my country at the current stage

While we see the advantages of online shopping, we must also recognize its existing problems at the current stage, so as to solve the problem as soon as possible. Find solutions to promote healthy online shopping. It can be said that at this stage, Chinese consumers' evaluation of online shopping is "painful and happy", and the pain index is higher than the happiness index.

I remember that the teacher in the "Internet Law" class once let go of a case about online shopping reported in the "Economy and Law" column and told about a man's several online shopping experiences. The result was that most of the time None of them were satisfied. For example, the disc he bought once was not as advertised and was a pirated disc of poor quality. Another time, the book he bought for one yuan did not have a price tag, and the word "gift" was clearly printed on the book. He felt deceived deeply, thinking that no matter how cheap the price was, if the merchant took gifts from other products, it would If the goods that are not for sale are used as fake goods, it is obviously a violation of the rights of consumers. In anger, he took the website operator to court. Unfortunately, no lawyer was willing to represent him because the lawsuit bid was too low. Yes, on the surface, there is really no need to litigate a lawsuit over this dollar. However, from the logic of "seeing the world in a grain of sand" and "seeing heaven in a flower", we can conclude that "seeing heaven in a dollar" Look at integrity”. Of course, the ultimate solution to online integrity issues must be based on sound e-commerce laws and regulations, and at the same time establishing an integrity mechanism for online transactions.

There are many examples like the above where one's rights and interests are infringed through online shopping, which shows that the interests of consumers who shop online are not effectively and fully protected. As the weak side, the main problems faced by consumers currently include the following aspects:

1. The ambiguity in the identification of transaction objects. It is very important for consumers to clarify the transaction objects, which is related to the issue of legal liability.

For this reason, Article 20 of the "Consumer Rights and Interests Protection Law" stipulates: "Operators shall indicate their true names and marks. Operators who rent other people's counters or venues shall indicate their true names and marks." Transactions in a traditional shopping environment The target is very clear, and the business license hanging in the store shows the identity of the operator. Once something goes wrong, you can go directly to the original shopping location to claim responsibility. However, in the online environment, consumers can only understand the other party through the information provided on the operator's website, but it is not clear whether the information is true or who the other party is.

2. The right to know is difficult to guarantee. The right to know is a basic and important right enjoyed by consumers. Article 8 of the Consumer Law clearly stipulates: “Consumers have the right to know the true situation of the goods they purchase and use or the services they receive. Consumers have the right to require operators to provide the prices of goods based on the different conditions of the goods or services. , origin, manufacturer, use, performance, specifications, grades, main ingredients, production date, expiration date, inspection certificate, instructions for use, after-sales service, or service content, specifications, fees and other relevant information.” However, online shopping. At this time, the range of information consumers can obtain is limited. It is not like traditional shopping where they can see and touch real three-dimensional products and ask the salesperson for detailed information about the basic information about the products. At this time, consumers can only obtain partial information about the product from the content provided online, and what they see is at best one or a few flat photos of the product. Therefore, consumers who shop online generally lack understanding of product information.

3. Restrictions on format contracts. Article 24 of the Consumer Law stipulates: “Operators shall not make unfair or unreasonable provisions for consumers through standard contracts, notices, statements, store notices, etc., or reduce or exempt consumers from any stipulations that harm the legitimate rights and interests of consumers. "Due to the particularity of online shopping, format contracts have inevitably become a necessary step for consumers and operators to reach an agreement. The current problem is that operators often take advantage of their privileges to formulate long, complex terms that even endanger consumers' rights. Sometimes they use ambiguous language to evade responsibility and use this to justify themselves if something goes wrong. Consumers sometimes do not read every clause carefully to save trouble. Sometimes even if they read it, they may not understand the subtleties. Sometimes even if they find something suspicious, they do nothing in order to buy the goods they need in time. Scruples, therefore, sometimes an "I agree" click will bring consumers a series of troubles after shopping.

4. Delivery delay. It is not uncommon for goods not to be received on time after payment is made, and sometimes goods cannot be received after payment is made.

5. Difficulty in returning goods. Article 23 of the Consumer Law stipulates: “If an operator provides goods or services and undertakes repair, replacement, refund or other responsibilities in accordance with national regulations or agreements with consumers, it shall perform them in accordance with national regulations or agreements, and shall not do so without reason. Delay or unreasonable refusal. "However, it is not easy to return goods purchased online, and operators often find various reasons to refuse returns. Sometimes it is even expressly stated in the format contract that certain goods cannot be returned. Products within the scope of return cannot be returned or exchanged according to the operator's regulations. Take the "Leyou" shopping website as an example. Its quality assurance and return and exchange regulations include the following clause: "Returned goods with incomplete outer packaging, incomplete accessories and information, and incomplete gifts cannot be returned." I question the above article: According to the superficial meaning of the highlighted part, I can understand that as long as the packaging is opened, it cannot be returned or exchanged, because as long as it is opened, the integrity of the packaging will be destroyed. Therefore, as long as this provision exists, consumers' right to make reasonable returns will be in vain.

6. Online fraud and false advertising. Internet technology allows some businesses to avoid investigation through anonymity, and use the characteristics of difficulty in supervision, strong concealment, and rapid spread to engage in false advertising and fraud. They often offer "jumping prices" and "super value prizes" waiting for you. Use banners such as "take" to attract consumers' attention and take the opportunity to infringe on consumers' rights and make profits for themselves.

7. After-sales service that no one cares about. Many netizens said that the after-sales service of online shopping is poor. Sometimes when there is a problem with the product, the operator can just push it away. Even if there is after-sales service, it is only superficial, and many problems are not solved at all.

8. Privacy in crisis. This issue is now widely concerned by everyone, and it is also the main enemy that challenges network security. American TNS and privacy protection group TRUSTe, which are engaged in market information business, recently pointed out that as many as 58% of American consumers may reduce online shopping during the holiday season due to concerns about personal information theft and privacy leakage. This rate is significantly higher than last year. 49%. There are no provisions on the right to privacy in the General Principles of Civil Law of our country, nor are they covered by other laws. However, it is undeniable that the privacy rights of the majority of Internet users are in crisis at this stage. Taking the online shopping in this article as an example, in order to expand sales, some merchants do not hesitate to build databases of previous consumers' information, and constantly bombard consumers' mailboxes to promote their products based on their economic status, Internet habits, etc.; What's more, consumers' information is sold to others for immediate financial gain. In addition, it is common for consumers’ credit card account numbers and passwords to be tampered with or stolen.

If all these problems cannot be solved in a timely and effective manner, they will definitely restrict the further development of online shopping in the future.

(3) Drawing lessons from foreign advanced legislative experience and putting forward some suggestions for protecting the legitimate rights and interests of online shopping consumers in my country.

From the above, we can see that online shopping is indeed a "double-edged sword" now. How can we seek advantages and avoid disadvantages? This requires joint efforts from many parties. For example, consumers themselves must have a certain sense of vigilance, choose well-known websites when shopping, read the shopping terms carefully before shopping, properly retain shopping vouchers, etc.; merchants should adhere to the principle of being responsible to consumers and strive to improve themselves. The integrity index; the government can learn from the traditional consumer market’s experience in protecting consumer rights and interests, establish an “Internet 315 Consumer Rights Protection Center”, and implement unified supervision of online shopping; the entire international community should work together to formulate various bilateral and multilateral measures in a timely manner Agreements, international conventions and other means can provide more international support for the protection of domestic consumer rights. However, in my opinion, among all relevant measures to ensure the smooth development of online shopping in our country, establishing a complete online shopping consumer rights protection system as soon as possible should be the top priority. We can only address some new legal issues that arise in online shopping, Only by promptly incorporating the new legal relationship into my country's consumer legal protection system and effectively adjusting all behaviors that occur during online shopping can the legitimate rights and interests of the vast number of online consumers be reliably protected and at the same time fundamentally ensure the long-term development of online shopping. .

Here, it is necessary to learn from the excellent foreign legislative experience in e-commerce legislation, especially in the protection of online consumer rights and interests:

1. European Union

European Union The main legal documents related to e-commerce include: "E-commerce Directive", "Electronic Signature Directive", "Distance Selling Order" and "Data Protection Directive" and other laws. The content involving consumer protection in e-commerce includes: Consumers will gain many benefits when purchasing goods and services in their own homes: more choices, it is easy to obtain detailed information before purchasing, and the purchase price may be lower. Enhancing trust can also be achieved by increasing transaction transparency (such as clarifying the supplier's identity, origin and debt, etc.), requiring minimum personal data from consumers, and clarifying the legal status of the information provided.

The "Distance Selling Directive" attempts to promote e-commerce by providing consumers with protection and ensuring that consumers are protected by their country's consumer protection system in distance selling contracts. A distance sales contract refers to a contract concluded between the supply and demand parties for the exchange of goods and services through long-distance communication technology. In distance sales contracts, consumers require special protection because their personal privacy can be violated by offensive marketing techniques, by insufficient and inappropriate information given to consumers by suppliers, and Be aware of the risks of fraud and errors that come with paying with a credit card.

2. United States

E-commerce activities in the United States have developed rapidly and healthily under adequate legal protection and regulations. Since 1996, the U.S. Federal Trade Commission has proposed the idea of ??self-management by Internet operators to protect the privacy of personal information collected from Internet businesses. In 2000, the U.S. Federal Trade Commission announced that it would enact comprehensive data protection laws in the country.

3. Germany

Germany passed the "Information and Communications Services Act" on June 13, 1997. In terms of data protection in telecommunications services, although the law agrees that service providers can collect, process or use personal data for the purpose of providing telecommunications services, it requires that the scope, location and purpose of its collection, processing or use should first be notified to service users. people. Any other use must comply with legal requirements or obtain the consent of the service user. At the same time, the law also gives service users the right to withdraw their consent. After the necessary purpose is achieved, the collected information should be deleted. If the information related to the service user is transferred to other service providers, the service user should also be notified.

Looking at my country's existing legal provisions, the legal protection of the rights and interests of online shopping consumers is scattered in the "General Principles of Civil Law", "Contract Law", "Consumer Rights and Interests Protection Law", "Telecommunications Regulations" and other laws regulations, but most of them are scattered and not very operable, which is far from achieving the purpose of protecting consumers. All this requires accelerating the speed of legislation, and formulating an e-commerce code suitable for my country's national conditions when the time comes based on reference to foreign advanced legislative experience. Of course, this is a gradual process. The premise is that my country’s existing legislation must be improved. At the same time, we should respond promptly to the existing problems of online shopping. We can make some useful explorations in relevant systems and policies. To this end, we You can make some preparations:

1. In order to resolve the ambiguity in the identification of transaction objects, a detailed qualification certification system should be established online. In this regard, the Beijing Municipal Administration for Industry and Commerce has done brave experimental work. The "Notice on Protecting the Legitimate Rights and Interests of Consumers in Internet Economic Activities" issued in 2000 stipulates the trial implementation of a "website registration system."

The filing system requires the owner of the website to provide filing registration information including the basic information of the legal person and the website, and to obtain and install an electronic filing registration mark. The legal operation of the filing website is protected, and maintaining the electronic mark for a long time is also a credit advantage; website name management is mainly Including the applicant's duplicate name inquiry, submission of information, preliminary review, and announcement. After these four processes, the website name is protected.

2. In order to ensure that consumers’ right to know is realized to the maximum extent, in addition to the provisions of existing laws, the specific form of information disclosure should be clearly stipulated in the law, such as important information about relevant goods or services. Information should be placed on the home page that introduces the product or service, and other general information can be placed on a page that can only be displayed through a link. If the normal use of goods cannot be clearly expressed online, they should be clearly informed when the goods are actually delivered to consumers. At the same time, the picture information about the product displayed on the web page must be true, and when necessary, pictures taken from multiple angles and directions should be included. In addition, color is also very important information, so the color reflected in the picture should be as realistic as possible. If it is not completely consistent, it should be clearly stated. The "51BUY" website has done a better job in this regard. It clearly points out to consumers on its website: "Due to the photo display, we cannot guarantee that the color of the product displayed on the page is completely consistent with the actual color of the product. We will try our best to display it on the web page. This is explained above. ”

3. Necessary restrictions and explanations should be made on the validity of the format contract. Article 15 of the recently promulgated "Tianjin Consumer Rights and Interests Protection Regulations" (Draft) (Draft for Comments) stipulates: "Operators who use the standard terms of contracts to reach agreement with consumers shall comply with the provisions of the People's Republic of China and the National The relevant provisions of the Contract Law; if a standard clause is used to intentionally evade its responsibilities or restrict the rights of consumers, the standard clause shall be invalid.” Of course, the main breakthrough on this issue should be the Contract Law.

4. Regarding the issue of delivery delay. Door-to-door delivery is one of the obligations of the operator. When the two parties sign the contract, they can clearly stipulate whether the operator will deliver the goods exclusively or choose a third party to deliver the goods. Whether the goods are delivered by the operator himself or by a third party, if the goods cannot be delivered on time, the operator shall bear the liability for breach of contract. If the third party is at fault, the operator may recover compensation afterwards.

5. Regarding the issue of returns, I believe that except for consumable goods such as food and sanitary products and audio and video products, consumers have the right to request returns of other goods when quality problems occur. However, consumables that have exceeded their safety shelf life are excluded, and audio and video products are excepted when they do not comply with relevant national regulations on authenticity. Therefore, it is necessary to further improve the traditional return regulations on this issue to find an appropriate balance between safeguarding the rights and interests of consumers and protecting the interests of merchants.

6. Regarding online advertising and publicity. Advertising publishers should promise that the advertising content they publish online is true, clear and specific. We have noticed that compared with advertisements in traditional media, online advertisements show characteristics such as fluidity of status, diversity of forms, and expansion of scope of influence. However, my country’s current Advertising Law mainly regulates advertising outside the Internet. There are no special regulations on advertising that appear on the Internet, which leaves the current online advertising outside the Advertising Law and in a vacuum. At the same time, if China fulfills its commitment to join the World Trade Organization, it will fully liberalize the advertising market by the end of 2005. Therefore, we must have complete laws to face the large amount of foreign advertising that is about to be "invaded" to better deal with the future. various problems, and at the same time better protect the legal rights of online shopping consumers in our country in a world where advertising is everywhere. This requires us to either make necessary changes to the current "Advertising Law" or formulate an "Online Advertising Law" as soon as possible.

7. Regarding consumer privacy issues. Regarding this issue, operators must: a. Develop a detailed and in-place consumer privacy protection policy; b. Clearly inform consumers on the website about the collection method and purpose of use of consumers’ personal data, and promise to only use it where necessary. Use consumers' personal data within the scope of the stated purpose of use and with the consent of the consumer; do not provide the information to a third party without the consumer's authorization; c. Do not send emails to consumers at will for profit purposes. Except where the consumer agrees. From a legal perspective, the "General Principles of the Civil Law" does not regard the right to privacy as an independent personality right of citizens, and there is no special legal system for the protection of privacy rights and litigation for infringement of privacy rights. Although some individual laws and regulations involve online privacy rights, such as Article 12 of the "Internet Electronic Bulletin Service Management Regulations": "Electronic bulletin service providers shall keep the personal information of Internet users confidential and shall not disclose it to Internet users without their consent." leaked by others, unless otherwise provided by law." However, overall, the protection of online privacy rights has not formed a complete legal system. Therefore, it is necessary for us to speed up the legislation on online privacy rights based on learning from advanced foreign legislative experience.

**Conclusion**

In short, we must work hard in all aspects, especially legislative work, to provide a safe shopping environment for our online shopping consumers and create a good Consumption experience!

Reference materials:

With the popularization of broadband Internet access, netizens have become more familiar with the Internet. Especially after the SARS epidemic this year, online shopping and online personal transactions have surged. potential. In 2003, the latest consumer survey released by an international survey organization showed that the security of online shopping is a key factor for consumers to shop online through retailer websites. 73% of respondents believe that the level of security will affect their future shopping. Will they shop online in the next three months? 70% of respondents are concerned about security and fraud issues; 61% of respondents are worried that their credit card numbers will be intercepted by "hackers". The survey also shows that the following methods can greatly alleviate consumers' concerns about the security of online transactions and thus encourage them to do more online shopping: whether they are knowledgeable and familiar with online shopping (including understanding some common tricks used by scammers); whether the website can ensure The personal privacy of online shoppers; whether the website or individual can provide additional security measures for online transactions; whether the website can provide online security certification, etc.

1. Personal trading offense and defense

1. What should I do if I have something I want to sell? ——The ubiquitous second-hand forum

Many netizens want to sell their unwanted things or some new products online, but after registering on eBay and other websites, they must pass "real-name authentication" before they can sell things. , which is simply impossible for netizens in some remote areas, because eBay has not opened “ID card authentication” and other services in these places. What should I do if I have something I want to sell? In fact, many large websites and forums have second-hand transaction BBSs, which can serve as an important supplement to personal online transactions and shopping.

Now we will introduce you to several more distinctive second-hand BBS platforms for personal transactions so that you can have the right target:

Sina second-hand market (), which is provided by the portal website Sina.com The second-hand trading BBS has a wide variety of transactions, including mobile phones, computer accessories, cars, household appliances, photographic equipment, audio and video products, newspapers and books, house rentals, daily necessities, pets, collectibles, gifts, furniture, children's products, etc. ( See Figure 1).

Little Bear Online Second-hand Forum (), this is a second-hand forum mainly focusing on various second-hand computer accessories, digital products, books, etc.

Yuanwang Second-hand Accessories Forum (), a second-hand trading forum provided by Chongqing Yuanwang Group, where various computer accessories can be bought and sold (see Figure 2).

Hummingbird Second-hand Exchange (), a second-hand forum focusing on DC.

Dipai Second-hand Forum () is a forum focusing on second-hand digital products.

Original Digital Forum (), a second-hand notebook trading forum run by a Tianjin netizen, provides detailed physical pictures of each product sold, and the transaction records are also relatively complete.

2. How to avoid the risks of online shopping

“One billion people, 900 million merchants, and 100 million are waiting to see.” This sentence fully demonstrates that domestic consumers have a strong interest in doing business. There is a strong interest in this kind of online store with a small investment, and many people are eager to try it or have already tried it. That's why, since anyone can create a website and does not need to register with the industrial and commercial department, it is not surprising that personal product sales websites are increasing in echelon. But good and bad vary. Just as you need to be careful about scammers when doing offline transactions, you also need to be careful when doing online transactions. Various fraud techniques that can be encountered offline can also be found online, such as non-delivery when payment is received, incorrect goods, defective quality, and no after-sales service. Services, etc., for netizens who are shopping online for the first time, they are often at a loss. Below we will first introduce some tips for identifying scammer companies:

① Check whether there is a business license. The business license must be able to clearly see the company name and registered capital. Although some websites have business licenses, they shrink other people's licenses and put them online. It should be noted that the licenses are usually in the bottom row of the website. Description and introduction in progress.

② Don’t easily believe those websites that indicate cooperation with XXX company. In fact, in most cases, the cooperative company only helps them build websites, or only provides domain name registration and other services. These cooperative websites do not participate in sales activities. , if online shopping is defrauded, these so-called cooperative companies are not legally responsible.

③ Check whether the company's bank account, phone number, and fax are complete. If there is no company bank account but only a personal account, it is usually just a personal website, and the account name of the company's bank account should be consistent with the company name on the business license. In addition, when remitting money, it is best to remit the payment to the company account rather than the personal account.

④ More than 80% of websites that send spam and carry out pornographic businesses are personal websites. Such websites may be blocked at any time, and shopping on such websites is not guaranteed.

⑤ Check whether online settlement (online payment) is possible.

Online settlement can be credited to the account in real time. As long as the payment is successful, the merchant's company account can be reached within 5 seconds