1990165438+1October 14 With the Sino-US joint venture (Guangzhou) Avon Co., Ltd. settled in Guangzhou, MLM officially landed in China. Subsequently, Amway and other international MLM companies entered Chinese mainland in succession. So far, six emerging industries, namely, securities, futures, insurance, real estate, advertising and direct selling, proposed by Comrade Deng Xiaoping in those years have been launched in Chinese mainland. Later, the first five industries have successively enacted laws and obtained legal protection. Only the controversial direct selling industry has no legislation.

According to the definition of the International Direct Selling Association, direct selling refers to selling products or services to consumers "person-to-person" rather than through fixed retail stores. This sales model was first born in America. Up to now, there is no clear definition of "direct selling" in Chinese mainland, but its "variant"-"MLM" is well known to consumers.

1998 the State Council issued a "pyramid scheme ban" and launched a nationwide special campaign to crack down on pyramid schemes and disguised pyramid schemes. In 2005, the promulgation and implementation of the Direct Selling Law stirred up a pool of spring water in the direct selling industry in China. After seven years' waiting, the direct selling market, which still hides half a face behind her guitar in front of us, finally became suddenly enlightened, and the direct selling industry bid farewell to the disorderly state of a pot of porridge and entered a new era of legalization.