Module 1: management basic unit

Theory and Practice of Socialist Economy Business English Management Economics Company Performance Management

Module 2: Enterprise Practice Unit

Organizational Behavior Accounting Company Financial Management Marketing Management Company Merger and Acquisition

Module 3: Strategic Development Module

Strategic management strategy human resource management operation management investment company organization and governance

Entrepreneurs and corporate culture

Module 4: Professional Guidance Unit

China Financial Reform Commercial Law Information Management

Detailed course description

Theory and practice of socialist economy

This course will systematically investigate the process of China's reform and opening up from the perspective of modern economics, so that students can have an overall understanding of the past and present, achievements and problems of China's economic reform and development, understand the trend of government economic policies, and the considerations and principles for formulating economic policies, so as to grasp the pulse and direction of China's future economic development, accurately predict the impact of overall economic operation and macro-control policies on enterprises, and further improve their decision-making ability in their respective jobs. The contents of the course include: the basic framework of modern economics, the operating mechanism of China's economy, the interactive relationship between China and the world economy, and the mechanism and trend of China's economic policy making.

Business English

Through a series of English skills and business terms teaching, this course helps students master western culture, business etiquette and conventions, comprehensively improves students' practical communication and application ability in business and social occasions, international social skills, international sales, negotiation and meeting adaptability, and makes full preparations for students to enter the international business environment.

managerial economics

Through the principles of microeconomics taught in this course, students can manage their relationships with customers, suppliers and competitors more effectively. This course introduces basic microeconomic principles, including marginal analysis, market competitiveness, pricing, strategic and organizational analysis.

Company performance management

Make students fully understand the operating procedures and design methods of performance management, master the necessary tools and methods of performance management and performance target decomposition, correctly understand the core viewpoints of performance management, and avoid misunderstandings in operation.

Corporate merger and acquisition

Combining with a large number of famous cases, this course mainly analyzes the forms and motives of enterprise mergers and acquisitions, and introduces the latest knowledge about mergers and acquisitions, such as value creation, decision-making process, object selection and evaluation, transaction structure and financing tools, as well as pre-planning and post-integration of mergers and acquisitions.

accountancy

This course helps students to understand the basic principles and functions of financial accounting from the perspective of users, especially the environment in which financial accounting figures are generated, and cultivate students' ability to correctly understand accounting figures and identify accounting false accounts. Learn the basic methods of evaluating and analyzing enterprise performance and enterprise value by using financial report data, understand the role of accounting in corporate governance and internal control, and how to use financial report to realize effective communication with enterprise stakeholders. The teaching of this course will emphasize the role of financial report data in understanding the business strategy and competitive position of enterprises, and analyze the role of accounting choice in financial report and its influence on enterprise value.

corporate finance

This course tells the basic theory and application of modern corporate finance from five aspects: investment, financing, value creation, enterprise growth and corporate control. The specific contents include the function and organization of financial management, present value, value evaluation, investment decision, value creation, income and risk, portfolio theory, CAPM, capital structure, financing decision and tools, real options, company growth, working capital, company restructuring, etc.

marketing management

This course emphasizes the change of business environment in the 2 1 century-the traditional marketing mode of mass production and mass consumption is giving way to the mass marketing mode of "tailor-made" for customers-and requires enterprises to realize that creating and maintaining customer satisfaction is the only way for enterprises to achieve long-term success; The starting point of company strategy must be the market demand rather than what the company can provide; The formulation of marketing strategy must be carried out under market-oriented strategy. This course will provide students with an effective way to understand the rapid changes in domestic and foreign markets, the changes in marketing management brought about by the development of information technology, and learn how to become a customer-oriented and market-driven organization, so as to achieve sustainable competitive advantages in the regional and global scope.

organization behaviour

This course focuses on analyzing the related factors that affect organizational performance from three levels: individual, group and organization in work behavior. Combining with the essence of human behavior, improve the ability of managers at all levels to analyze, predict and manage employee behavior, thus stimulating the enthusiasm of the group, maximizing its work potential and effectively achieving organizational goals.

strategic management

This course systematically describes the formulation and implementation methods of enterprise development strategy, which provides a scientific theoretical basis for operators to determine the future development direction. The course integrates in-depth theoretical knowledge into practical examples and describes profound truth with simple metaphors; Pay attention to giving students a creative way of thinking, stimulate imagination, and combine what they have learned with the actual environment. Through the analysis and discussion of cases and strategic management simulation, the course enables students to exercise and improve their strategic thinking ability and strategic decision-making ability to a certain extent, and finally have a comprehensive and in-depth grasp of the basic structure, analysis ideas, implementation and evaluation of enterprise strategic decision-making.

Strategic human resource management

This course helps top managers get rid of the shackles of the traditional human resource management framework, establish the concept and principle of managing talents as important assets of enterprises, explore how to win in the fierce competition for talents in the new economic era, make good use of talent assets to build the core competitiveness of enterprises, and establish a high-performance organizational team-everyone shares leadership responsibilities and everyone pursues the maximization of overall performance and potential. This course will help students become more effective managers, find like-minded talents for the organization, and make them give full play to their talents and devote themselves to the vision and goals of the organization; At the same time, organizations can keep learning and updating, so as to take the lead in the rapidly changing environment.

operation management

Operation is the process of transforming production factors (inputs) such as manpower, materials, equipment, capital, information and technology into tangible products and intangible services (outputs). The main contents of operation management can be summarized into four parts: operation strategy, design of operation system, planning, organization and control of operation activities, improvement of operation system and operation process.

Investment principle

This course mainly teaches stock and bond pricing; Review and application of statistical concepts; Portfolio theory; CAPM (Capital Asset Pricing Model); Arbitrage pricing theory (ATP); Interest rate level and bond investment management; Option and option pricing; Forward contracts and futures contracts; Investment performance evaluation; Risks and benefits of international investment. The goal of this course is to enable students to analyze investment risks by scientific methods when investing in projects or industries, so as to effectively reduce investment risks and increase investment returns.

Entrepreneurs and corporate culture

EMBA students are mostly the chairman and general manager of the enterprise, belonging to the decision-making level of the enterprise. Corporate culture is of great significance to the formulation and implementation of corporate strategic decisions. This course will enable EMBA students to understand what corporate culture is, the relationship between corporate culture and corporate competitiveness, how to build corporate culture and the position of entrepreneurs in corporate culture construction from the combination of theory and practice, and effectively improve the ability of corporate culture diagnosis, design and implementation.

Company organization and governance

This course mainly introduces the basic theory of corporate governance and the research progress of international academic circles in recent years. At the same time, it also pays attention to the international comparison of corporate governance, and introduces and analyzes the current situation, practices and international experience of corporate governance in different countries such as the United States, Japan and Italy.

Financial reform in China

This course closely combines the theory, practice and operation of macro-control and financial reform, and expounds the present situation, challenges and future trends of macro-economic and financial reform by combining macro-analysis with detailed case analysis according to the front-line experience of financial reform and financial risk disposal.

commercial law

Combined with the legal environment at home and abroad, the legal mechanism of socialist market economy and the American commercial law system are taught. Through the study of commercial law at home and abroad, students can understand the legal environment of enterprise operation, be familiar with relevant legal knowledge, be good at using legal means to solve practical problems and safeguard their legitimate rights and interests according to law.

information management

The goal of the course is to enable students to actively apply information technology and concepts to manage enterprises and achieve established strategic goals. The content includes the concept and method of enterprise IT positioning, supply chain management and enterprise resource planning, business intelligence, the influence of IT on the organization, and the role of CIO.

Emba research class in Http://www.qhpx.org/index.html,, Tsinghua