The sales terminal refers to the end of the product sales channel, the final port where the product reaches the consumer to complete the transaction, and the place where the goods are displayed and traded face to face with the consumer. Through this port and place, manufacturers and merchants sell their products to consumers, complete the final transaction and enter substantive consumption; Through this port, consumers can buy products they need and like. Terminal is the most competitive and decisive link. On the shelf of the terminal counter, various brands fight side by side here. How to attract consumers' attention and influence their purchasing psychology is the key to terminal work.

Sales terminal refers to the store where enterprise products directly face consumers in the sales channel, which belongs to the forefront and the most important link in the enterprise marketing channel. Sales terminals generally include supermarkets, chain stores, small lovers' shops and roadside stalls.

Sales terminal type

At present, the sales terminal mainly has the following four forms:

Multi-link terminals-or "ordinary terminals"-refer to various retail stores;

Consumer terminals-or "instant consumer terminals", such as restaurants and bars (including selling drinks in restaurants);

Zero-distance terminal-or "customer terminal", such as direct sales and sales of some bulk equipment or raw materials;

The starting terminal-or "virtual terminal"-refers to online sales.