Soft text promotion is soft text release. Simply put, it is to publish soft articles to various channels. Soft text is a kind of description that can be understood and accepted by the general public through simple or gorgeous language creation and advertisement implantation, thus attracting people's attention and understanding. In the process of communication, it can achieve the purpose of improving popularity, corporate image and purchase transformation. The publication of soft articles is one of the ways of publicity. Generally speaking, I will divide the publication of soft articles into two parts: one is to build brand awareness and spread brands; The other part is to improve the ranking and increase the inclusion in search engines by optimizing the release of soft articles. The two complement each other and are indispensable.
Hong Ke Soft Text: How to Publish Soft Text?
Improve the visibility of enterprises or products and attract customers.
Search engine ranking and inclusion
Website SEO optimization
Realizing customer acquisition transformation through soft text promotion
After understanding the purpose of promotion, how to promote soft text?
Create high-quality soft text
Before writing and sending soft articles, the most important thing is to know what your purpose is and keep working towards it. Trying to write a soft article means not just an article, but conveying the author's views to the right people, which will produce qualitative change and value in the process of communication. In addition to the basic elements such as title and subject content, soft articles should also master the following points: soft articles should be "soft" and pay attention to the originality of soft articles (an article should be at least 60% original, and a high-quality article should be at least 80% original. ), pay attention to the illustrated article interspersed with a few pictures (generally controlled at 3~5, too many, the media website will be deleted)
2. Optimize soft text
I wrote a soft article, and everyone hopes to get public attention. This involves technical work.
First, work hard on the title. Try to control the length of the title within 25 words. Use brand words and long tail words as much as possible to increase the frequency of articles being searched. You can do some suspense in the title and take the reader into the article to understand the details.
Second, optimize keywords. No matter what soft text, there are always several keywords. Such as company brand, product name and so on. Doing keyword density analysis well is an important part of keyword optimization. If you don't even have keywords, how can you impress readers with what you describe?
In addition, pay attention to the layout of the picture. As mentioned above, an article can be interspersed with several pictures, no more or less. According to the content of the paragraph, choose the appropriate picture, which needs to represent a certain meaning, which is of great help to guide readers to continue to understand and generate interest.
3. Choose the right distribution channel
On the one hand, you can refer to the recently stable media; On the other hand, you can refer to the media websites selected by your peers to see if they are suitable for you (this method is easier to operate and faster to filter); And listen to the opinions of professional publishing companies (Hong Ke Ruanwen, T: 159/753/562/84). They have published a lot and have some publishing experience, which can give some guidance to novices.
4. Determine the approximate budget
Anything you do will have a price. The same is true of soft text promotion, and learning cost control is the premise of good promotion. Then how to determine the approximate budget? Starting from the whole marketing goal, the cost of each promotion method/channel can be decomposed, and then the cost budget of soft text publishing can be determined. The publishing cost of soft articles is also well controlled, mainly depending on the publishing volume and media. Different media have different prices, such as portals, the unit price is hundreds of thousands, local stations, and some are relatively cheaper, depending on actual needs. Generally speaking, there should be neither too much nor too little soft text marketing now, because now is a knowledge-based era, and there will only be more and more soft text promotion, so it is good to strike a balance between individual promotion and overall marketing.
5. Analyze the effect of soft text promotion, and provide data basis and preparation for the next soft text promotion and marketing.
The above is a summary of personal experience and can be used as a reference. I hope it can be used for reference by some people in need. Mastering some skills in advance is very helpful for starting a new job.