Who is demonizing medical representatives?
What is a medical representative, that is, a medical representative, is the spokesperson of medical product marketing and plays a bridge role between the medical industry and hospitals. It should be said that he is a very legitimate profession. Through his professional work, he not only promoted Dr. Yamatonokusushi's understanding of new drugs and new medical trends, but also promoted the improvement of clinical medication level and the renewal of medical staff's concepts. Drugs, like any other commodities, need to be endorsed and promoted by specialized personnel (because the state does not allow manufacturers to sell directly to hospitals or advertise prescription drugs), so how can doctors know that patients can use drugs safely without explaining the efficacy, side effects and adverse reactions of drugs?
In foreign countries, medical representatives are a very respected profession, and their status is not lower than that of doctors. However, medical representatives with China characteristics have been demonized by the media again and again, and medical representatives have become people who can only rely on relationships to engage in public relations. Of course, there are also some medical representatives who are not of high quality and do not have any pharmaceutical knowledge. They sell their drugs by bribery, but which line has no low-quality people? The products of that industry don't need the hard work of sales staff to put into the market, and the products of that industry don't get a discount when they enter the market? Why demonize the medical representatives in China? I am afraid that it is precisely because this behavior of medical representatives will directly affect the public interest that when people generally complain about the medical system, medical representatives will naturally be accused and demonized.
Where is the way to represent medicine?
In fact, the new profession of "medical representative" is like a growing child in China. It grew up in a sound market economy environment abroad, but it was polluted by some unclean things at home and suffered some misunderstandings and distortions for various reasons. Now the government management wants to throw the child away with the bath water. Imagine that the child has been born and grown up. Is it possible to make children disappear?
"Being is reasonable". More than a decade ago, futures brokers were surging, but their poor loyalty and cheating customers in futures business attracted more and more attention. With the standardization of the futures market, the training of brokers, the formulation of practice standards and qualification certification, this phenomenon is less and less, and futures brokers are gradually standardized. Internationally, there are many successful examples of managing and planning the profession of medical representatives. In China, hundreds of thousands of medical representatives have made outstanding contributions to the development of medical economy. Under the condition of market economy, the development of pharmaceutical industry has been inseparable from the work of pharmaceutical representatives. Therefore, I suggest that China's trade associations strengthen the management of medical representatives, formulate work manuals, help medical representatives correctly convey information through certification and other measures, and impose economic and legal sanctions on illegal medical agents. The profession of medical representatives has emerged, and what is needed is standardization and governance, and it is definitely not banned. With the standardization and improvement of China's medical market, the bridge role of medical representatives will be gradually and reasonably legalized. At that time, medical representatives will move towards real light, and I hope this day will not be too long.