Improve product click-through rate

Improve lead conversion rate

Differentiate to get more traffic

Differentiated main images are easier to be pushed by Wish.

Improve the competitiveness of products

Know yourself and yourself-market research

The first step is to observe and learn, and study the law of the main drawing of explosives and the details we don't have.

When studying the main picture of the explosion, I repeatedly thought about the following points:

What are the selling points they show?

② What can be added to this main picture?

③ What other information can't be received by customers?

④ How can I optimize to improve product transformation?

Grafting Flowers on Trees —— Clever Use of Mats

Picking out products from pictures with white background and putting them in the usage scene of target users can shorten the distance from users.

Make the finishing point-highlight the main picture

The product map with black box can make the product more prominent on the product search display page, and the corresponding PB effect will be better.

Only when the main drawing is bright and attractive, the drawings and descriptions of the products and even the products themselves can reflect the value.

Excellence-attention to detail

Small details can often bring unexpected results. Do the details to the extreme, and strive to let customers receive more key information in the main screen of 800*800, and don't miss any opportunity to improve the conversion rate of products.

(1) Multi-color display model drawing and flat drawing: Take the color with good sales volume as the first picture of the product, and attract a large number of buyers with purchasing needs for popular color numbers.

② Indicate the size and color in the main drawing: indicate the special size and color of the product. For example, many Europeans and Americans have the demand for oversize, and specially marking the large size is conducive to attracting such buyers to click and buy (special note: the main picture can't fit the size table).

③ Be close to consumers and join the buyer's show: Adding the buyer's show to the main picture can more intuitively show the real situation of consumers' use of products, narrow the distance between products and buyers, and make users have trust psychology, which in turn leads to purchase behavior.

④3C products should be functional: 3C products are a big category of Wish platform, with a large number of products. It is suggested that the seller show the functionality of the product on the main map, reflecting the function and use of the product, otherwise the product will be submerged in the turbulent product waterfall.