1, brand history and reputation: Lancome (Lanc? Me) is a French luxury brand with a history of 100 years, which is famous for its high quality, high efficiency and innovation. Outstanding performance in skin care, make-up, perfume and other fields, deeply loved by consumers around the world. L 'Oré al is also a well-known cosmetics company in France, which includes several sub-brands. L 'Oré al also enjoys a good reputation. In contrast, Lancome has advantages in luxury and exquisiteness.

2. Product R&D and innovation: Lancome has continuously carried out scientific research and technological innovation, and launched many products that have been clinically verified and achieved remarkable results in the field of skin care. Introduced advanced formulas such as Pro-Xylane? Reduce signs of skin aging and provide professional solutions for various skin needs. L 'Oré al is also committed to product development and innovation, but Lancome's investment in this area is more focused and deeper, and it can also provide more cutting-edge and efficient products.