In order to better satisfy customers, enterprises may divide customers into different market segments, and customers in each market segment have common needs, common behaviors and other common attributes.
Module analysis of profit model;
Customer segmentation can be defined as one or more market segments. Enterprises must make reasonable decisions and decide which market segments to serve and which to ignore. Once a decision is made, we can design the corresponding profit model on the basis of in-depth understanding of the needs of specific customer groups.
Value proposition is used to describe a series of products and services that create value for a specific customer group. Value proposition is the reason why customers choose one company over another. It solves the customer's troubles or meets the customer's needs. Each value proposition contains a series of optional products and services to meet the needs of specific customer groups.
Channel access is used to describe how a company communicates, contacts its customer base and conveys its value proposition. Communication, distribution and sales channels constitute the interface between the company and customers. Channel access is the customer contact point and plays an important role in customer experience.
Customer relationship is used to describe the type of relationship established between a company and a specific customer group. Enterprises should be clear about the type of relationship they want to establish with each customer group. Customer relationships can range from individuals to automation. The customer relationship required by the business model profoundly affects the overall customer experience.
The income source construction module is used to describe the cash income that the company obtains from each customer group (the cost needs to be deducted from the income generation). If the customer is the heart of the profit model, then the source of income is the artery.