Because of the huge price increase, Toyota Erffa suddenly became a well-deserved network celebrity model in the domestic market, and to some extent became a financial product, appearing in the market in the form of futures. Erffa's popularity is understandable. After all, there is only one model in the whole market and rare goods can be found. And when we are all very concerned about Erffa, who else remembers Toyota Previa?
Since Toyota launched Sienna in North America, Toyota Prievia has further narrowed the target market from the second generation. By the time of the third generation model, Toyota Prievia has basically become a high-end home MPV focusing on the Japanese market. I'm afraid some people don't believe it. In the Japanese market, the price of the third-generation Previa is even higher than that of Buel.
From a forward-looking point of view, the craze for cross-border cars and SUVs will definitely fade. MPV will become an important force for the rapid growth of China market in the next few years. I have to admire Toyota's foresight. From the planning point of view, the next few years will be the year when Toyota MPV will break out in China. With Siena of GAC Toyota, there is really no need for Previa to exist.