What is sand table simulation and what are its courses? Are there any specific examples?

1, copy of basic information description

For business operators, when they take over a business, they need to have a basic understanding of the business, including the expectations of shareholders, the current financial situation, market share, products, production facilities, profitability and so on. The basic information description takes the two main financial statements (balance sheet and income statement) of the initial year of the enterprise as the basic indicators, describes the current financial situation and operating results of the enterprise item by item, and supplements other related aspects.

2. Market rules and enterprise operation rules

Enterprises exist in an open market environment, and the competition among enterprises needs to follow certain rules. Considering all aspects involved in market competition and enterprise operation, it is simplified into the following seven agreements:

(1) market division and market access;

(2) sales meeting and order competition;

(three) the purchase, sale and lease of factory buildings;

(4) Purchase, production conversion, maintenance and sales of production lines;

(5) product production;

(6) product development and ISO certification;

(7) Financing loans and discounts.

3. Field case analysis

Field case analysis is the essence of sand table simulation course. Every year, enterprise managers should analyze the operating results of enterprises and deeply reflect on where they are. Where did you lose? What about the competitors? Is it necessary to adjust the enterprise strategy? Combined with the overall situation of the classroom, find out the common confusion of everyone, deeply analyze typical cases on the spot, and speak with numbers, so that students can feel the distance between management knowledge and management practice.

Specific purpose and content of ERP sand table simulation

The main purpose of ERP sand table simulation is to simulate the actual operation of an enterprise through intuitive sand table, involving the overall strategy, product research and development, production, market, sales, financial management, teamwork and other aspects of the enterprise, so that students can achieve the following goals and contents in a series of activities such as analyzing the market, formulating strategies, organizing production, overall marketing and financial settlement:

1, deeply understand the core concept of ERP;

Feel the enterprise operation under the condition of symmetrical management information;

Experience the promotion of enterprise operation and management functions under the unified integrated information platform;

Learn the awareness and skills of relying on objective numerical evaluation and decision-making;

Understand the important role of accurate and timely comprehensive information in scientific decision-making;

Basic management skills training in the information age.

2, understand the various factors involved in the operation of manufacturing enterprises:

Including enterprise logistics operation rules, enterprise financial management, capital flow control rules, enterprise production, procurement, sales and inventory management operation rules, as well as market competition, development opportunity analysis, enterprise organizational structure and post responsibilities.

3, understand the essence of enterprise management:

By showing the process of capital, assets and profit and loss, we can understand the structure of enterprise assets, liabilities and rights, the relationship between profit and cost, and the essence of enterprise management.

Further understand the key factors to increase profits and the factors affecting profits, and master the factors that need to be considered in cost control, factors that affect profits and factors that need to be considered in expanding sales.

4. Deeply understand the factors that need to be considered when determining the enterprise's market strategy, products and market positioning: the analysis of the internal relationship between product production and supply, the analysis of product selling price and gross profit, the analysis of the influence of market development and brand building on enterprise operation, the analysis of market input benefit, the prediction of product breakeven point, etc.

What is the sand table simulation of enterprise management?

ERP simulation sand table is an experimental platform for designing ERP (enterprise resource planning system) role experience, which represents advanced modern enterprise management technology. ERP simulation sand table teaching AIDS mainly include: 6 sand tables, representing 6 competing simulation enterprises. The simulated sand table is divided into functional centers according to the functional departments of manufacturing enterprises, including marketing and planning centers, production centers, logistics centers and financial centers. Each functional center covers all key links of enterprise operation: strategic planning, fund raising, marketing, product research and development, production organization, material procurement, equipment investment and transformation, financial accounting and management, etc. And abstract the internal and external environment of enterprise operation into a series of rules. Students form six competing simulation enterprises, which operate for 5-6 years. Through the participation of students-> Sand table carrier->; Simulation management

-& gt； Confrontation drill->;

Lecturer's evaluation

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A series of experimental links, such as students' perception, and the design ideas of combining theory with practice and role-playing with post experience, enable students to understand scientific management rules, cultivate team spirit and comprehensively improve management ability in a series of activities such as analyzing the market, formulating strategies, marketing planning, organizing production and financial management. At the same time, I also have practical experience in the management process of enterprise resources.

What knowledge does erp sand table simulation involve in the content of professional courses?

The simulated sand table function center covers all key links of enterprise operation: strategic planning, fund raising, marketing, product research and development, production organization, material procurement, equipment investment and transformation, financial accounting and management, etc. And abstract the internal and external environment of enterprise operation into a series of rules.

Six competing simulation enterprises are composed of trainees. 5-6 years of simulated enterprise operation, and through student participation->; Sand table carrier->; Simulation management-> Confrontation drill->; Lecturer comments-> A series of experimental links, such as students' perception, combine theory with practice, and combine role-playing with post experience, so that students can understand the scientific management law in a series of activities such as analyzing the market, formulating strategies, marketing planning, organizing production, financial management, and have a practical experience in the management process of enterprise resources.

What is the experimental content of enterprise sand table simulation?

ERP simulation sand table teaching AIDS mainly include: a sand table surface, representing six competing simulation enterprises. The simulated sand table is divided into functional centers according to the functional departments of manufacturing enterprises, including marketing and planning centers, production centers, logistics centers and financial centers. Each functional center covers all key links of enterprise operation: strategic planning, fund raising, marketing, product research and development, production organization, material procurement, equipment investment and transformation, financial accounting and management, etc. And abstract the internal and external environment of enterprise operation into a series of rules. Students form six competing simulation enterprises, which operate for 5-6 years. Through the participation of students-> Sand table carrier->; Simulation management-> Confrontation drill->; Lecturer comments-> A series of experimental links, such as students' perception, and the design ideas of combining theory with practice and role-playing with post experience, enable students to understand scientific management rules, cultivate team spirit and comprehensively improve management ability in a series of activities such as analyzing the market, formulating strategies, marketing planning, organizing production and financial management. At the same time, I also have practical experience in the management process of enterprise resources.

Organizational preparation is the first step of ERP sand table simulation. The main contents include three items: first, divide the students into groups, each group is generally 5-6 people, and let all students form six competing simulation enterprises (for simplicity, the six simulation enterprises can be named as group A, group B, group C, group D, group E and group F in turn), and then clarify the functions of each role and the post responsibilities of each role in the enterprise organization, which are generally divided into CEO, marketing director and operation director. When the number of people is large, auxiliary roles such as business spies and financial assistants can be appropriately increased. In the course of several years' operation, we can exchange roles, so as to experience the corresponding changes in the starting point of thinking after the role change, that is, learn to think in other's shoes. Special reminders are: integrity and personal experience. Honesty is the life of an enterprise and the foundation of its survival. Don't be afraid to make mistakes in the process of business simulation. The purpose of learning is to find problems and try to find solutions to them. In the process of learning, whoever makes more mistakes will gain more.

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This article is transferred from: Blue Ocean Creative Management Consulting-Creative Action Learning Center.

Main contents of sand table simulation

Sand table teaching aid

Sand table simulation teaching takes a set of sand table teaching AIDS as the carrier. Sand table teaching AIDS mainly include: six sand tables, representing six competing simulation enterprises. Sand table is divided into four functional centers according to the functional departments of manufacturing enterprises, namely, marketing and planning center, production center, logistics center and financial center. Each functional center covers all key links of enterprise operation: strategic planning, marketing, production organization, procurement management, inventory management, financial management, etc. It is the epitome of a manufacturing enterprise.

Table: Functions of Four Function Centers

Links of sand table simulation teaching

1, organize the preparatory work.

Organizational preparation is the first step of sand table simulation. The main contents include three items: first, divide the students into groups, each group is generally 5-6 people, and let all students form six competing simulation enterprises (for simplicity, the six simulation enterprises can be named as group A, group B, group C, group D, group E and group F in turn), and then clarify the functions of each role and the post responsibilities of each role in the enterprise organization, which are generally divided into CEO, marketing director and operation director. When the number of people is large, auxiliary roles such as business spies and financial assistants can be appropriately increased. In the course of several years' operation, we can exchange roles, so as to experience the corresponding changes in the starting point of thinking after the role change, that is, learn to think in other's shoes. Special reminders are: integrity and personal experience. Honesty is the life of an enterprise and the foundation of its survival. Don't be afraid to make mistakes in the process of business simulation. The purpose of learning is to find problems and try to find solutions to them. In the process of learning, whoever makes more mistakes will gain more.

2, the basic situation description

For business operators, when they take over a business, they need to have a basic understanding of the business, including the expectations of shareholders, the current financial situation, market share, products, production facilities, profitability and so on. The basic information description takes the two main financial statements (balance sheet and income statement) of the initial year of the enterprise as the basic indicators, describes the current financial situation and operating results of the enterprise item by item, and supplements other related aspects.

3. Market rules and enterprise operation rules

Enterprises exist in an open market environment, and the competition among enterprises needs to follow certain rules. Considering all aspects involved in market competition and enterprise operation, it is simplified into the following seven agreements:

(1) market division and market access;

(2) sales meeting and order competition;

(three) the purchase, sale and lease of factory buildings;

(4) Purchase, production conversion, maintenance and sales of production lines;

(5) product production;

(6) product development and ISO certification;

(7) Financing loans and discounts.

4. Initial state

Sand table simulation does not start from creating a business, but takes over a business that has been in operation for three years. Although the basic information of enterprise operation has been obtained from the basic situation description, these boring figures need to be vividly reproduced on the sand table to pave the way for the next enterprise operation. Through the initial state setting, students can deeply feel the direct connection between financial data and enterprise business, understand that financial data is a summary and refinement of enterprise operation, and make conceptual preparations for "seeing operation through finance" in the future.

5, commercial competition simulation

The simulation of business competition is the main part of sand table simulation, which is carried out according to the business year of the enterprise. At the initial stage of operation, the market forecast data was released through Business Weekly, which effectively predicted the overall demand, unit price and development trend of each product in each market. Every enterprise organization discusses enterprise strategy and business strategy on the basis of market forecast, operates according to certain procedures under the leadership of CEO, and makes business decisions on all important matters, and the results of the decisions will be directly reflected from the business results of the enterprise.

6. Field case analysis

Field case analysis is the essence of sand table simulation course. Every year, enterprise managers should analyze the operating results of enterprises and deeply reflect on where they are. Where did you lose? What about the competitors? Is it necessary to adjust the enterprise strategy? Combined with the overall situation of the classroom, find out the common confusion of everyone, deeply analyze typical cases on the spot, and speak with numbers, so that students can feel the distance between management knowledge and management practice.

Division of roles between teachers and students in simulated teaching

In different stages of sand table simulation, teachers and students play different roles in combination with specific tasks. The following table lists the differences between these roles.

Table: The roles of teachers and students in different stages of the curriculum. Specific tasks in the course stage. Teacher's role, student's role, organizational preparation, and wizard's role claim. Basic description of old management, new management and enterprise operation rules: old management, new management, initial state setting, guide, new management, enterprise business competition simulation strategy, business, media information release, role-playing financing shareholders, bankers, bankers and lenders to win orders, delivering customers to buy raw materials, placing suppliers to play supervision and audit role-playing rules, confirming consultant role-playing, analyzing field cases, and playing the role of critics and analysts.

1, Importance of financial issues: The business activities and bankruptcy risks of an enterprise depend on its cash flow activities. In order to maximize the interests of enterprises and avoid the danger of bankruptcy, accurate financial analysis and prediction are necessary;

2. Uncertainty of competition: competition is an interactive relationship, and competitors' decisions often depend on changes in the environment and competitors' analysis results.

3. Achieve strategic goals: SWOT analysis is actually very useful. You don't have to list it clearly. At least think about what you have, what you don't have, what you like and what you are afraid of.

4. Operation is indeed a very complicated process, often from the business plan to the decomposition and analysis of preconditions, to the modification of the scheme, and then to the understanding of preconditions ... After going through the sales department, production department, R&D department, human resources department and financial department, it takes at least two cycles of discussion and interaction, a series of detailed analysis and calculation, and in-depth discussion of different strategic plans to ensure scientific and executable.

Through this game, I really find that I really lack the ideas and tools for the overall operation of the enterprise. In the future study, while understanding the specific methods and contents of various management work, we should also pay attention to the position and influence of some work in the overall operation of the enterprise and think about the direction of specific work from the overall perspective.

6. The direction of R&D products is not necessarily the widest market, but products with small market may have fewer competitors and better benefits.

7, the bottleneck of enterprise operation, to make special incentives, even if only to ensure that the task has just been completed, it is also a great contribution to the enterprise.

8. If the output (workload) of a process (department) is the same, the impact of adopting different operation modes on the overall efficiency of the enterprise is different: if 50% of the delivery and 50% of the payment are completed at one time, the impact on the overall performance of the enterprise is great.

9. Personnel must be trained to meet the requirements of the enterprise: this game specially sets the rule that new employees must be employed after 1 year, which makes us find that in fact, enterprises often forget that new employees can only be employed after training.

10, follow-up company strategy: it takes a lot of cost to get the market (brand) leader position. Although this position can bring great benefits to enterprise marketing, the huge cost may also drag down the enterprise. Some CCTV champions overestimate the marketing help that this leading position can bring to enterprises, but ignore the actual financial situation of enterprises, leading to failure. Therefore, sometimes, adopting follower strategy can often make the investment of enterprises more cost-effective.

1 1. The cooperation negotiation must be conducted exclusively with the key person of the other enterprise-the person who can guarantee the decision-making power and the cooperation process. When cooperation is reached, it is considered that the other party has already reached cooperation with other parties.

12. In the market competition, it is very important to know each other's information. Knowing the opponent's financial situation is very helpful to understand his competitive strength and decision-making tendency.

What is the purpose and content of erp sand table simulation?

1, deeply understand the core concept of ERP;

Feel the enterprise operation under the condition of symmetrical management information, experience the improvement of enterprise operation management function under the unified integrated information platform, learn the consciousness and skills of relying on objective digital evaluation and decision-making, realize the important role of accurate and timely integrated information in scientific decision-making, and exercise the basic management skills in the information age.

2, understand the various factors involved in the operation of manufacturing enterprises:

Including enterprise logistics operation rules, enterprise financial management, capital flow control rules, enterprise production, procurement, sales and inventory management operation rules, as well as market competition, development opportunity analysis, enterprise organizational structure and post responsibilities.

3, understand the essence of enterprise management:

By showing the process of capital, assets and profit and loss, we can understand the structure of enterprise assets, liabilities and rights and the essence of enterprise management-the relationship between profit and cost.

(7) Extended reading of the design content of enterprise sand table simulation course.

ERP is characterized by integration, systematicness, flexibility and real-time control. The supply chain management thought of ERP system puts forward higher requirements for enterprises, and it is the core management mode for the prosperity and development of enterprises in the information society and knowledge economy era.

The advantages of ERP are mainly reflected in the following aspects: shortening the turnaround time; Integration of logistics and capital flow; Strengthen material and production planning; Simulate the influence of different market conditions on production plan, capacity demand plan, material purchase plan and storage and transportation.