Second, the analysis of hardware processing in the hardware industry market in recent seven years.
The sales revenue of metal products industry in China has increased year by year, with the growth rate of more than 14%, and the market scale has expanded from time to time. In 2006, the sales revenue of this industry reached 8123.52 million yuan, with a growth rate of 29.39%. Compared with 2000, the market scale has expanded by 2.62 times. With the rapid development of domestic economy and industry, a large number of hardware accessories are in great demand and the market scale is expanding. The production and sales rate of metal products industry in China has remained above 96% of the industrial standard value in recent 7 years. The market production and sales ratio is reasonable.
Three. Comparative analysis of hardware industry segmentation in 2006
Metal product owners should include 9 sub-industries. In 2006, the number of enterprises in metal products industry in China reached14,828. Among them, the number of enterprises in the structural metal products industry reached 4 199, accounting for 28.3 1% of the whole metal products industry, according to the national economic industry classification standard. Ranked first in all sub-sectors; The metal products manufacturing industry for construction and safety followed closely, accounting for 13.33% of the whole metal products industry, while the stainless steel and similar daily metal products manufacturing industry and metal tool manufacturing industry were only 32 places apart, accounting for 12.44% and 12.22% of the whole metal products industry respectively. The number of enamel products manufacturing enterprises is the least, accounting for 198. Only accounts for 1.34% of the whole industry. The market scale of metal products industry in China reached 81235.2 billion yuan, of which structural metal products accounted for 29% of the market share. Computer Machining | Dongguan Plastic Mould Factory | Precision Mould Manufacturing | Dongguan Injection Mould Factory | Dongguan Die-casting Mould Factory is slightly higher than the number of enterprises, and the enamel products manufacturing industry only accounts for 1.09% of the whole metal products industry.
Four. Analyzing the internationalization of domestic competition in hardware processing will be the development trend of China hardware processing industry in the next few years.
1, China's position as the middle reaches of the world's hardware processing and manufacturing will be further consolidated.
China has become the most dynamic economic region in the world. China's economic measures are relatively perfect, China's integration into the world economy has accelerated, and its economic strength has risen rapidly. The property development is relatively naive, and the labor cost is relatively low. It has a comparative advantage as the middle reaches of global hardware processing and manufacturing, and the export-oriented development characteristics of hardware processing and manufacturing are more obvious. Higher than the growth rate of domestic market sales; The main hardware and electrical products have blossomed in an all-round way, and the strengthening of the intermediate position first means that the import of hardware products has increased in an all-round way in recent years: the import growth rate of major hardware products is higher than the output growth rate. Not only conservative imported products such as power tools, hand tools and building hardware products have a high growth rate, but also the import growth rate of kitchen appliances and bathroom products, which once accounted for a large proportion, is also very high in 2004. The huge market and the attraction of middle position will further attract hardware multinational companies to transfer manufacturing intermediate products to China.
2. Cooperation between enterprises will be strengthened.
In order to gain a helpful competitive position and improve competitiveness, in the case of global competition. Another theme of industrial management is property capital. In 2004, Supor and Vantage went public one after another, and Hongbao is also working hard for listing. Wanhe's capital market operation will not stop because of the failure of restructuring with Yuemeiya. From the perspective of capital, the main feature at present is that the expansion of capital is intensifying. From the perspective of competitive behavior, the cooperation of resource sharing among enterprises is increasing day by day.
3. The decomposition of enterprise's north and south poles will be further intensified.
The direct consequence of this high-speed impact is the expansion of the decomposition trend of the north and south poles of the hardware processing kitchen and bathroom brand camp.
4. Dongguan hardware processing industry analyzes the increasingly fierce competition between sales channels.
Quality pressure is increasing, because the supply of kitchen and bathroom products processed by domestic hardware exceeds demand. Sales channel has become one of the key factors of competition, and channel competition is becoming increasingly fierce. On the one hand, kitchen appliance manufacturers have strengthened the control of retail terminals, made efforts to reduce sales links and save sales expenses, so that the sales channels develop in a professional direction, and the sales model of enterprises develops in a direction that can adapt to diversified markets at the same time. On the other hand, the development trend of the sales industry makes the status of large-scale home appliance chain stores rise from time to time, and the industry control ability is enhanced, which has participated in and triggered the price competition dominated by manufacturers in the past. With its broad market coverage, promotion scale and cost advantages, large retailers will have more control over production enterprises in product pricing and payment delivery.
5. Analyze that the competition in the hardware processing market will turn to high-quality and high-tech products.
The profit space of each stage of hardware processing attribute chain is compressed, and the price reduction space is decreasing day by day. Computer Machining | Dongguan Plastic Mould Factory | Precision Mould Manufacturing | Dongguan Injection Mould Factory | Dongguan Die-casting Mould Factory More and more enterprises realize that it is not a long-term development direction to establish core competitiveness by price competition alone, so they try to explore new development paths. Many hardware enterprises increase technology investment, research and develop new products with high-tech content, take product differentiation as a long-term solution for enterprise development, seek new market demand, establish new economic growth points (such as small household appliances and similar industries), and follow the deepening of competition. In order to realize the sustainable development of enterprises.