For example, FAW Toyota Weir released at Shanghai Auto Show in April, 2065438+2009 has sold nearly 5,000 units in the last eight months. Some people may say that the monthly sales volume is only a few hundred units; However, it should be emphasized that this is an MPV-the starting price is more than 800,000 yuan-which is higher than the price of entry-level models of luxury brands such as Mercedes-Benz S-Class, BMW 7 Series and Audi A8L.
However, under the trend that the concept of "face" consumption is very important in China market, a Toyota MPV with a bull's head logo can achieve such sales in Toyota's official channels, which is enough to show its popularity.
Of course, the sales volume of nearly 5,000 Wilfa vehicles is only the official data of FAW. If you consider the unofficial sales of parallel imported cars? Then the sales volume of Toyota Wilfa should be stabilized at an average of 1000 vehicles per month.
Judging from the current performance of Wilfa in the terminal market, it is not the market that restricts its sales to continue to rise, but the import quota. It is no exaggeration to say that some rare colors of Wilfa and Wilfa have not been shipped from Japanese ports, and domestic parallel imported car dealers have already started to "speculate" here. So in a sense, Wilfa, like Erffa, is no longer a high-end MPV, but a kind of "futures".
Yes, in the market of parallel imported cars, some Wilfa and Volfa trade in the form of "futures".
Having said that, I believe many people will have the same questions as me. Why can Wilfa and Erffa become "magic cars"? To answer this question, I think it needs to be said from three aspects.
The first question to be solved is, how did Wilfa come into being?
In 2002, in order to cope with the competition of Nissan Junjue, Toyota decisively launched the first generation Erffa on the platform of the second generation Previa, replacing the RegiusAce model which dominated the high-end MPV market.
Compared with the latter, the layout of the first-generation Toyota Erffa front-wheel drive will obviously be more passenger-oriented, and the creation of luxury atmosphere will be more in place, which has already presented the appearance of a large commercial MPV. The legend also kicked off.
In 2008, Toyota Erffa officially ushered in the second generation model. In the architecture of this generation of cars, Wilfa is a formal derivative. Compared with Erffa, which emphasizes luxury and elegance, Wilfa adopts split headlights and a more sporty exterior decoration kit, which, to a certain extent, transfers the modeling of the whole vehicle to an exaggerated degree. This exaggerated design, combined with the body of Japanese high-end van MPV, makes it easier for Wilfa to modify Japanese VIP by Buel method.
There is no doubt that the design language adopted by Wilfa made it particularly sexy, which can be seen from the Chinese name "hot" of RTHK.
Perhaps influenced by Wilfa, in 20 15, when the third-generation Toyota Erffa ushered in a new generation, it also began to try this explosive design. When a large number of divergent features are matched with a more VIP van body, the legend of a generation of god cars has reached its peak. Yes, for a top MPV with both business reception and administrative functions, their shapes are often unforgettable.
At this time, Wilfa also further strengthened the design of this bursting feeling on the basis of the split headlights defined by the original models. The whole front face is based on split headlights, which are divided into two visual centers of gravity on average, and there is no distinction between primary and secondary.
At the same time, the visual features of this complex and evenly arranged front face also cater to the van shape with tough broken lines. Therefore, even in the state of "ordinary car", Toyota Wilfa also presents a strong Japanese VIP style. Such an image will be very suitable for a brightly lit city.
Then let's discuss the second question. Why are there Erffa and Wilfa?
This matter has to start with Toyota's sales channels in Japan. At present, Toyota has four sales channels in the Japanese market, including Toyota Store, TOYOPET Store, Corolla Store and NETZ Store.
Different from the 4S shop model in China market, the Japanese automobile sales network is mainly small, precise and high-density. The shop on the corner may be a car sales center. Therefore, Toyota's four sales networks have more than 65,438+0,000 stores in Japan. Among them, NETZ network is the largest, with as many as 1600 stores in the Japanese market.
The four networks are relatively independent and sell different models. However, some twin models will be launched according to the overlapping market. Toyota Wilfa is a high-end MPV sold by NETZ network, and El Law belongs to TOYOPET's sales network. In the Japanese market, the number of TOYOPET stores is 65,438+0,000.
Of course, not only Erffa and Wilfa have such a division, but Noha, Voxy and Esquire, which are one size smaller than them, are also the same products of three different sales networks.
It is worth noting that? Previously, FAW Toyota registered Esquire's logo. All analysts believe that this family van MPV smaller than Wilfa will be made in China in the future.
Generally speaking, the models sold in the NETZ network will be younger. This model structure that is differentiated by selling in different networks has always been the characteristic of Toyota in Japan. However, according to the information released by Toyota before, Toyota will integrate four sales networks in the future. Of course, this is another story? There's not much to do here.
The question comes to the last one. Why is Wilfa so popular?
This question, I think we should put Erffa Wilfa together. Obviously, in the current MPV market, Toyota Erffa and Wilfa series models are the only top commercial vans on the market.
Toyota's definition of this high-end van MPV is obviously different from that of Europeans. European manufacturers emphasize the generalization of high-end van MPV, and will launch a commercial version as well as a passenger car version. Obviously, this positioning will be lacking in some extreme performance levels, and RegiusAce, the predecessor of Toyota Erffa series, has obviously suffered in this respect-the layout of rear-wheel drive always makes its rear axle feel seriously pulled off.
The Erffa and Wilfa series are obviously the ultimate passenger car MPV. Elevated sitting posture, comprehensive and comfortable training, and even exaggerated modeling will become its unique symbol. In the high-end market, once this unique image is established, it naturally exceeds the added value of the vehicle itself. As the saying goes, things are rare.
It is foreseeable that FAW Toyota Wilfa will continue to sell well. For me, in fact, I am more looking forward to the domestic B-class MPV in the planning of FAW Toyota. Perhaps, this new car, which has not yet appeared, will become my next family car-I think there are not a few people who share my thoughts and expectations.
Note: The picture comes from the Internet.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.