Bian Xiao summed up ten marketing models, which are very effective in the sales of agricultural products.
1, agricultural products+catering
Taking catering experience as a channel or platform, the experience, consumption and interaction of agricultural products are grafted to catering stores, thus solving the dilemma of agricultural products sales and promotion. There are several points to consider when adopting this model: 1) Do you want to be your own catering experience store? 2) Work hard on the superiority and specialty of agricultural products; 3) How to balance eating, playing and learning.
2. Agricultural products+webcast
The advantages of webcasting are 1) seeing it with your own eyes and improving your purchasing confidence; 2) Participate in the interaction and get satisfaction; 3) novel and fashionable; 4) Solve the trust problem.
3. Agricultural products+WeChat business
Send agricultural products information through WeChat (Weibo, WeChat). Several issues to be considered: 1) brand building; 2) supply chain construction; 3) Show your true self.
4. Agricultural products+e-commerce
Display and promote agricultural products through the Internet platform. Pay attention to several problems: 1) standardization of agricultural products; 2) Brand transformation.
5. Agricultural products+crowdfunding
Selling agricultural products through crowdfunding platform has become a common means for new farmers. It can also solve the problems of unsalable agricultural products and promotion and dissemination.
6. Agricultural products+visualization
Relying on the Internet of Things, cloud computing and modern video technology, the growth process of agricultural products will be presented to the public, so that consumers can buy with confidence. The biggest function of this model: the reliable futures order effect.
7. Agricultural products+community
People who have the same label, interest, hobby and demand attributes in the consumption of agricultural products, such as cherry lovers, vegetarian lovers, weight loss lovers, apple lovers, target customers for marketing.
8. Agricultural products+species identification and adoption
Problems needing attention: 1) The key of leaders is to provide good service and supervision for adopted members; 2) Ensure transparency, let everyone know each other and don't cheat.
9. Agricultural products+online celebrity live broadcast+e-commerce platform
The marketing steps of this model: 1) Plan marketing activities and invite network celebrities to participate. 2) Online live broadcast of agricultural products experience of online celebrities. 3) Start product sales simultaneously on the large-scale e-commerce platform.
10, agricultural products+direct selling store
Direct-operated stores have solved the problem from the place of origin to the dining table, reduced intermediate channels, reduced the unit price of products and improved the interaction between agricultural products and users. This model needs the government or leading agricultural enterprises to take the lead.
In the future, the marketing of agricultural products will combine the Internet, Internet of Things and market demand, and more new ways and modes will be derived. No matter what model, the model that can help farmers solve the problem of agricultural product sales is worth recommending.