I think Honor has the following two advantages: 1. After-sales system. Honor can borrow Huawei’s relatively mature after-sales system. Xiaomi’s after-sales service is still under development. 2. Product supply. Xiaomi has always been criticized, and its early sales may indeed be due to production capacity issues. But it can't be like this later. In fact, it is deliberately controlling early shipments so as not to lose too much in the early stage. You can make more money later. This is the famous futures model. For Huawei, it has its own factory and can even use its own HiSilicon chips in the future, and its cost control may be better than that of Xiaomi. Therefore, Huawei should not limit its product supply. Moreover, with the advantage of scale, more revenue from supply will make back the investment faster than Xiaomi. After much thought, I can only think of these two advantages of Glory. But there are more problems. 1. Pressure from friendly businessmen (I learned this term from Huawei). As ls said, Gionee is doing it, Oppo is doing it, Huawei's brand image may not be much better than these two, except for Xiaomi, they all have to fight. 2. Xiaomi's advantage is not only hardware but also software. Without using the miui system, I have to say that Huawei's emotion UI is not really easy to use. 799 users may not care too much. Users in 1999 will still care about this issue. As the old saying goes, mobile phones that only focus on hardware have no future.

3. Products of Huawei, the parent brand, have a large market share in the price range below 1,500. Now that the Honor series is out, it is inevitable that it will fight on its own. And as far as I understand, Honor is a separate business unit. How to balance the allocation of resources between business units?