In the process of selecting products, data analysis is a very important link. First, we enter the Amazon list. We mainly analyze the data through bestsellers and new product releases, and sellers choose their interested categories through the left box.
First, the hot list analysis
According to the analysis of search results, the seller can finally draw the conclusion of search results according to the number, price range, overall praise and overall praise rate of search results.
Practical process: choose a product to enter the store through the best-selling list, and then look for 30-50 comments in the store, which will be on the shelves for about 3 months. We can estimate the shelf time by the time of the first comment, and then look for the same product in other BS stores, and analyze the trend of product popularity through Google trends.
Second, product data analysis
In terms of sales data analysis, everyone enters the Amazon front desk and enters product keywords. Through JS software, you can see the sales volume, ranking and comments of goods ranked on the home page. Don't make hot and cold products. Hot products are thousands of comments on the home page products, and most of the unpopular products are less than 30 sales per day (except for products with high prices and very high profit margins).
Third, competitor analysis.
When it comes to competitor analysis, it is mainly reflected in:
(1) the influence of competitors' brands
② Price and positioning of competitive products
③ Retrospective analysis of competing products.
④ List of competitive products
From the listing of competing products, we can judge the professionalism of sellers. If the same kind of sellers are all experienced and have price advantages, Amarillo suggests not to compete directly with big sellers. We can choose products from other market segments. For example, products made by big sellers are different watches, and children's watches are a market segment.
Fourth, the operating cost analysis
First of all, the interest rate of the product is preliminarily estimated by FBA calculator, and the gross profit margin is preferably above 30%, because there are advertising investment and labor costs in the later stage. Too low gross profit margin can only be small profits but quick turnover, but sales volume is an uncontrollable factor, so the profit margin should be strictly controlled when choosing products.
You can go to Amazon sellers to have a look. Bar owners has a tutorial to share Amazon sellers' products, which is very practical. I got one too.