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How does Rosen get a physical card?
There are gift cards.

Rosenka is a prepaid card issued by Shanghai Rosen Convenience Co., Ltd. (hereinafter referred to as Shanghai Rosen). It is used for cardholders to buy goods in Rosen stores designated by Jiangsu, Zhejiang and Shanghai, but it cannot be used for gift cards, lottery tickets, water, electricity and coal collection and payment services.

Rosenka is used in the designated Rosen store. Rosen's card doesn't bear interest, and it can't be withdrawn or overdrawn.

Rosenka is a bearer card.

Bearer cards can be used in several times and are valid for 3 years from the first card opening date. Bearer cards cannot be reported for loss.