Abstract: Many agricultural operators are afraid of the unsalable market of agricultural products, and many people are complaining that it is too difficult to do agriculture! However, some people rely on new models, new businesses and new marketing to sell their agricultural products and earn a lot of money. Below, let's analyze the case of agricultural product marketing mode and see the new gameplay of agricultural product marketing 10. Agricultural products marketing model and case analysis 1, agricultural products+catering take restaurant and catering experience as the channel or platform, and then graft restaurant's experience, consumption and interaction with agricultural products, thus solving the dilemma of agricultural products sales and promotion. There are several points to consider in adopting the marketing model of "agricultural products+catering": 1) Do you want to be your own catering experience store? 2. Work hard on the superiority and specialty of agricultural products; 3) How to balance eating, playing and learning. Case: There is a restaurant called "Country Food Experience Restaurant". On the surface, this restaurant is engaged in catering business. You can eat all kinds of delicious original ecological rural food, but you sell agricultural products such as native chickens, native ducks, native pigs, native eggs and duck eggs. After that, through in-store publicity, combined with the Internet, stimulate user demand, retain customers and encourage consumption. At the same time, in this case, a pig farmer opened two pork theme tasting halls, which digested 70% of the output; A breeder opened a sika deer villa, and deer products were in short supply; In a gourmet experience restaurant, diners bought meat and eggs for a year after eating. 2. Agricultural products+Webcast 20 16 Webcast is very popular. Fan Bingbing, Zhao and other celebrities have participated in the live webcast and won millions of awards. Benefits of webcasting: 1) Seeing with your own eyes, improving your confidence in buying; 2) Participate in the interaction and get satisfaction; 3) novelty and fashion many people come for things they have never played. At the same time, agricultural products+webcasting can solve the trust problem. Webcasting can enhance users' confidence in products, and it can also be very fast.