It is not an undergraduate major, but it involves related professional fields. Copywriting belongs to the fields of media, advertising, marketing and so on, which requires a deep understanding of language expression and marketing. Media is helpful to improve the writing level of copywriting, the effect of transmitting information, advertising creativity and strategic planning. , and help to improve the comprehensive ability of copywriting and marketing promotion. Chinese, literature, language and other majors focus on the application and research of language, which can provide a deeper language foundation and aesthetic literacy for copywriters.