Marketing course? Let's not talk about exercises and exercises. Let's talk about courses. I remember that when I was studying, I graduated from 65,438+07 courses with 76 credits (I can't remember the exact number for years). As for the courses I studied, I won't mention any Malik, and I won't talk about anything like English and math. Let's talk about marketing itself first, because marketing belongs to it. Therefore, marketing professional courses include the contents of enterprise management:

Marketing-If you have nothing to say, you must read it. I'll sort the rest, and you can choose what you are interested in.

Related to enterprise management are organizational behavior and consumer psychology.

There are microeconomics and macroeconomics related to economics, among which microeconomics must be seen, because macroeconomics is also based on microeconomics. Similar to microeconomics, there is another course called western economics. I strongly recommend taking a look at this course. Although it belongs to microeconomics, its content is very practical. I also recommend people who don't engage in economics to have a look. The only drawback is that it is too deep to be understood by self-study.

Related to the actual operation are: accounting, statistics, auditing, futures (the course we opened at that time was called futures trade and practice) (there is no stock, because futures have hedging function and are useful to production enterprises)

That's all I can think of. A little Doha, a little miscellaneous. I can't help it Marketing itself is a big tree with many branches and leaves.

By the way, there are economic laws.

However, when I was at school, just like you are now, I bought some books or went to the library to read them, which was much more complicated. For example, medicine, traditional Buddhism and Confucianism, Machiavelli's On Kings, Lausanne, Switzerland's Report on the International Competitiveness of Countries (that is, the report on the GDP ranking of countries), and Sales Secrets written by Americans (this book is really good, one) were borrowed from the library at that time. The book itself is less than ten dollars, but it is really a strategy. It is a complete collection of ideas, financing cases, financial statement analysis of listed companies, McKinsey's thinking,,, and so on. In short, marketing, economy and finance are all-encompassing. As I said, you may be the opposite.

There is also a good book, a thick pile, called Complete Works of MBA, which basically contains everything and many cases, all of which are classic cases of international big companies, but it is very thick, like tens of thousands of pages. You can read this directly, which basically covers it.

That's all. Marketing can be called a science, which is very systematic and complicated.

Two. How can marketing courses help marketing work?

As far as copying marketing courses is concerned, the help to work can be summarized as: 1, the sublimation of work summary. Make a more scientific summary of your work from a professional perspective. Marketing is a management science, which can better let you know what you are doing in the actual marketing work and what are the shortcomings. 2. Improve the professional level. Marketing theory course can improve the professional level of marketing, make the work clearer and more professional, and let yourself know what you are doing now. 3. Broaden marketing horizons. Marketing system learning can open your career vision, better control the operation, market, planning, sales and industry demands of the industry you are engaged in, and let yourself know what to do. 4. Career transformation. Through the study of marketing course, we can turn practical work experience into deeper professional theory and optimize the theory that suits us, so as to guide practical work and achieve a virtuous circle.

Learning is always the source of hard work, so is marketing course. You should create your own future through continuous learning. Come on!

Sleepless solution, please adopt if you have any gains!

What are the benefits of learning marketing for ourselves?

There are many benefits. At least you will know where the cost of the goods is reasonable and how to sell the goods in your hand. Most importantly, you will know how much you sold and how much you will earn back. ...

Marketing refers to a series of business activities in which the production, circulation and after-sales service of related products are equal to the market under the guidance of customer demand.

Marketing is everywhere, from individuals to countries. Interview can also be regarded as personal marketing.

What is the purpose of learning marketing? It depends on how you use it. We learned a lot about marketing, for example, the theoretical knowledge of marketing, advertising planning, finance, management, and so on. It depends on how you use it yourself. Now is the era of market economy, and the role of marketing is becoming more and more important.

Marketing has a wide range of employment. Every company needs marketing, and its profits mainly come from sales. If you can do a good job in marketing, your economic income and sense of accomplishment are very high.

We finished the course of Marketing in the first semester of our sophomore year. Before that, I always thought that marketing was far away from us. Because we are still students and major in finance, we are not very interested in learning. However, after the cases told by the teacher and some theoretical knowledge in each class, I became very interested in this course.

I first came into contact with marketing theory in a competition in my freshman year. In the first semester of my freshman year, I participated in the Unicom Cup-Campus Simulation Recruitment Competition. Because I usually read more books, I know what SWOT theory is in advance. I don't want to be the same as other contestants' resumes when I make my resume, so I use SWOT theory to analyze some of my conditions, my weaknesses, strengths, opportunities and challenges. Although I won the third prize in that competition, the judges of Unicom said that my resume that night was the most memorable and gave me great encouragement. This is the first time I boldly used my shallow knowledge of marketing theory to participate in the competition, which not only gave me a surprise, but also gave me a deep memory of SWOT theory.

Later, in the "Career Planning Competition", I saw this theory again and applied it to my entries for the second time. In fact, I taught myself SWOT analysis and situation analysis in my spare time. These two methods were put forward by Wei Ruike, a management professor at the University of San Francisco in the United States in the 1980s, and are often used in enterprise strategy formulation and competitor analysis. I also learned to use SWOT to analyze the case of China Telecom. In the freshman semester, I teamed up with my sophomore classmates to participate in the "Marketing Competition" and learned the SWOT-CLPV analysis method again. This model is a slightly modified model based on the SWOT model. This analysis method is a method that can objectively and accurately analyze the actual situation of enterprises. Using this method, we can find out the factors that are beneficial to ourselves and worthy of development, as well as the things that are unfavorable to ourselves and how to avoid them, find out the existing problems, find out the solutions and make clear the future development direction. Besides, I also learned a lot during the communication and competition between seniors and sisters, including 4P (product price distribution channel promotion) theory and 4C (customer cost convenient communication) theory. For the first time, I think the marketing method is so interesting, and although the theory is simple, we should analyze individual differences when using it.

Last semester of sophomore year, we formally opened the course of marketing, systematically studied a lot of marketing theory knowledge in the classroom, and heard the wonderful analysis of many marketing cases by the teacher. What impressed us most was that the teacher told us that these marketing methods and means were used a lot in practice. Let's pay attention to the discounts around us when shopping on holidays, and provide us with a variety of price cuts and discounts in class for your reference. It has taught us a lot from different choices and made me feel a lot. It makes me feel that marketing is not only the application of theory, but also a means and an art. Learning marketing makes me understand that marketing, as an art and science, has a long history and special historical role and significance. At the same time that commodities and markets are produced, marketing means are born. While promoting the development of market economy, it has also made great progress. Marketing has now become an independent discipline. I used to think that marketing was unattainable and so abstract in my impression, but after studying, I realized that marketing has affected every corner, every time and every element of social market life. For example, we can "meet" it when we go to supermarkets, shops and shopping, and the marketing appears in every corner of our lives.

I think marketing is a practical subject, which involves marketing environment, consumer market and consumer buying behavior. After learning marketing, whether as a seller or a buyer, you can apply what you have learned to real life. Students who are interested in business or want to start their own businesses can learn a lot from marketing, even theoretical things, but only by learning theoretical knowledge well can they apply it to practice. For example, many students now generally open their own shops in the commercial street outside the school or set up stalls in front of the school cafeteria, and sometimes students sell gloves, scarves and other daily necessities. All these show that some students have the consciousness of doing business. Although they may be trying to earn some pocket money, at least we can see that the current students are quite good, perhaps to lay the foundation for future entrepreneurship or pave the way for becoming entrepreneurs.

If you are a salesperson, after learning marketing, you may be able to improve the market competitiveness of your products in practical activities, and sell your products according to the actual situation of the market by combining products and characteristics. When we go shopping as consumers, we sometimes encounter such a situation. We see something we like, but we don't know whether we should buy it or not. It's a pity not to buy it, but it seems a little useless to buy it. We are afraid to regret it after buying it, and maybe our hearts will shake. Especially for girls, this often happens. I've done this before. I feel bad when I see something, but it is not practical. After the clever mouth of the seller's aunt, my heart was shaken. Later, I found that I bought it but didn't use it very much! After learning marketing, you can make a judgment on your own psychology. The content about consumer market and consumer buying behavior can help us analyze our psychological activities. When we understand consumers' buying behavior and psychology, we will make wise choices for ourselves. Combined with books and materials, I have a preliminary understanding and prediction of marketing yesterday, today and future. I believe that with the sustained development of the world market economy, marketing will be constantly changing and updating, and more marketing models and means will appear in the future. Marketing will continue to improve, adapt to and promote the development of the world. Through the study of marketing, I know more about society, economy and market, which will lay a good foundation for us to adapt to society faster and better in the future.

Ⅳ Do you have any suggestions or opinions for college students majoring in marketing?

Now is the Internet, especially the era of mobile Internet. All people involved in marketing should at least know the relevant knowledge of online marketing. ...

I want to take a marketing course, and now I'm working. What's your opinion?

This major is hard to say. Simply speaking, it is not so easy to do well. If you are good at English, just learn the original textbook directly, because this science originated in the United States, so the original textbook is in English and it is more authentic to learn. If English is not too difficult, forget it. There is a good translator. In fact, learning a science well is very simple. Read through the first three books in this industry and turn their ideas into your own. You will soon become a top figure in this industry. This is not what I said, but I am very touched. Of course, learning marketing major should first read the books of the father of marketing, and there are many good books in this field. After reading a few books and looking at more examples in this field, it is easy to master. But the marketing major attaches great importance to practice. If your current job is related to marketing, it will be very helpful to you. If it doesn't matter, we should do some related work. In addition, this major is more flexible, so you'd better know some other economics knowledge to help you do this. For example, you should know a little about macro and micro economics, statistics, economic law, public relations and so on. I hope my point of view can help the landlord! By the way, if you really want to learn, as long as you pay enough attention to it, evening classes are not a necessary choice. ...

ⅵ What advice do you have for freshmen who are about to study marketing? The more detailed, the better.

First of all, you should know that marketing is a very difficult major. It's difficult because everyone can do it, but you can answer it better than most people. This is completely different from the difficulty of pure science and engineering. I think the former is more difficult.

Then you must be clear that mathematics is no less important in marketing than other science and engineering disciplines, especially mathematical statistics. Never think that marketing is a liberal arts. It is a social science and its scientific basis is rooted in mathematics.

Second, learn to take it. It is too difficult to do a good job in marketing. Not everyone can create a share increase of more than 40% through a planning case. To do this, you need to read all kinds of books. Some are closely related to your major, such as marketing principles. There are also relatively distant relationships, such as language logic. More seemingly irrelevant, like philosophy. Ogilvy, an advertising guru, even suggested reading professional books on oil before making plans for oil companies.

Third, study hard and ask more questions. Marketing is actually a major with a high elimination rate. There are 70 people in a department, and less than 10 may enter the eyes of the tutor. What is really valuable is to learn marketing, but only two or three out of ten. You don't know whether you belong to those two or three groups, but you must make sure that you are entering the 10 people.

ⅶ What do you think of marketing teaching?

Combine theory with practice. After teaching the theoretical knowledge of marketing, students can practice. The right of our marketing teacher requires us to carry out marketing projects in groups (selling some products or providing some services), and finally make a summary and share our experience with other students. In this process, students can apply the theoretical knowledge they have learned in class to practice and get some benefits. In the course of the project, we need to deal with many practical difficulties, so that we can really know that practice is not as easy as theoretically said, let students know the hardships of making money, and at the same time improve teamwork ability. In addition, students can do some case studies to analyze the marketing situation of an enterprise with what they have learned.

ⅷ What advice do you have for students majoring in marketing?

I remember that HR said during the internship that for departments such as marketing, the specialty is not the decisive factor, but the quality of the individual in this field is more important. If you want to join these posts, it will be helpful to observe more people, life, internships and cases.

ⅸ Suggestions and possible advantages for women to learn marketing.

There are too many questions you ask, and there are many uncertainties in the questions, which are difficult to answer.

Marketing is a combination of arts and sciences, including market planning and statistical analysis, depending on your hobbies and development direction.

Generally speaking, sales are for entertainment, while promotion and research are for entertainment.

Since you want to study abroad, you should consider where you will work in the future, what is the development prospect of your marketing major, and make a judgment according to your interests and specialties.

ⅹ Talk about your experience and views on marketing.

For marketing, some people have a one-sided understanding and equate marketing with promotion. However, promotion is not marketing, and promotion is only one of the contents of marketing. Peter drucker, a famous management scientist, once pointed out, "It is conceivable that some sales promotion work is always needed, but the purpose of marketing is to make sales promotion redundant. The purpose of marketing is to deeply understand and understand customers, so that products or services can fully meet their needs and form self-sales. Ideal marketing will produce a customer who is ready to buy. The remaining thing is how to make customers easily get products or services ... "Philip Kauchler, an American marketing authority, believes that" the most important content of marketing is not promotion, but promotion is only the apex of the marketing iceberg ... If marketers do a good job in understanding the various needs of consumers, developing suitable products, pricing, distribution and promotion, these products will be easily sold. "

As the famous scholar said, marketing is not promotion. Marketing began long before the products were manufactured. The marketing department of an enterprise must first determine where there is a market, what the market size is, what market segments there are, and what consumers' preferences and buying habits are: the marketing department must feed back the market demand to the R&D department, so that the R&D department can design the best products that can adapt to the target market. The marketing department must also design pricing, distribution and promotion schemes for products to go to market, so that consumers can understand the products of enterprises and find them easily. After the products are sold, we should also consider providing necessary services to satisfy consumers. Therefore, marketing is not a certain aspect of business activities, it begins before product production, continues until product sales, and runs through the whole process of business activities. Many definitions about marketing will help us to understand marketing. The American Marketing Association defines marketing as: "Marketing is an enterprise activity that guides goods and services from producers to consumers or users." The British Marketing Research Institute believes that "if enterprises want to survive, develop and make profits, they must consciously arrange production according to the needs of users and consumers." Japanese business people believe that "on the basis of satisfying consumers' interests, the whole enterprise activity of studying how to adapt to market demand and provide goods and services is marketing."

Although the above definitions of marketing are different, the following points can be summarized from these definitions:

(1) Marketing is a comprehensive management process, which runs through the whole process of business activities.

(2) Marketing is to meet the needs of customers as the center to organize business activities, and to achieve the purpose of profit and development by meeting the needs.

(3) Marketing adapts to and influences demand through overall management. To sum up, we can make such a summary of marketing. Marketing is a process in which an enterprise takes customer demand as the starting point, organizes various business activities in a planned way, provides customers with satisfactory goods and services, and achieves enterprise goals.