The bancassurance business refers to the financial products and services jointly launched by banks and insurance companies. Banks have extensive customer resources and sales networks, and insurance companies have the ability of risk management and compensation. Through cooperation, the bancassurance business can provide consumers with more comprehensive, convenient and high-quality financial services.

The bancassurance business covers a variety of products and services such as savings insurance, term life insurance and endowment insurance. Among them, savings insurance is one of the main products of bancassurance business, and it is regarded by the public as a financial management tool with relatively low risk and relatively stable income. The advantage of savings insurance is that it can not only provide security function, but also realize asset appreciation.

The development of bank insurance business is of great significance to both banks and insurance companies. Banks can expand market share and raise income level through bancassurance business, and at the same time meet the diversified financial needs of consumers and further enhance customer stickiness. Insurance companies can use the bank's sales network to speed up product promotion and marketing and increase market share. In addition, with the gradual relaxation of banking supervision policies, the cooperation between banks and banks will be further strengthened, bringing more development opportunities for financial institutions.