There are many answers to this question. I suggest that entrepreneurs who are engaged in opening stores without goods, or entrepreneurs who are interested in starting businesses without goods, quickly stop such behavior and dispel such thoughts. No matter whether it is a domestic e-commerce platform or a cross-border e-commerce platform, why should we crack down on such non-supply e-commerce platforms? The reason is very simple, and the experience brought to users is extremely poor. The first is after-sales. Imagine, as an e-commerce platform, the after-sales experience of consumers after shopping is extremely poor, that is, after-sales can not be guaranteed, can it last long?

Having your own stable supply chain and opening a shop without goods, figuratively speaking, it is equivalent to long-term and ultra-short-term stock trading. If you insist on being an e-commerce company without supply, you will undoubtedly die and be hit by the platform. Can this be an entrepreneurial project? I have seen many so-called e-commerce big coffees that emphasize entrepreneurship without supply. In fact, this is a fantasy, and it is only a flash in the pan in the short term.