Investment consulting companies are called investment consultants in western countries and are professional guides for securities investors, including institutions and individuals. Mainly to provide customers with reference to the statistical analysis data of the securities market, make suggestions on securities trading, and draw up some form of securities investment plan.

The characteristics of securities investment consulting companies are to collect a large number of basic information, conduct systematic research and analysis, provide analysis reports and operational suggestions for customers, and help customers establish investment strategies. Determine the investment direction. The consulting business of such companies should include: ① accepting the entrustment of the government, securities management institutions and relevant business departments to provide research and analysis reports and countermeasures consulting on macroeconomics and securities markets; (two) to accept the entrustment of securities investors and provide business consulting on securities investment and market regulations; (3) Accepting the entrustment of the company to plan the company's securities issuance and listing plan; (4) Accepting the entrustment of securities institutions, planning relevant securities affairs plans and acting as consultants; ⑤ I publish materials, publications and books related to the securities market; (3) Holding securities investment consulting lectures, reports and analysis meetings; (1) Send securities investment consulting articles, comments and reports to friends through public media and telecommunication equipment systems, and provide securities investment consulting services.

The emergence of securities investment consulting institutions, on the one hand, conforms to the requirements of the specialization of the securities market, on the other hand, it also conforms to the principles of openness, fairness and impartiality of the securities market. Its functions are as follows: (1) Consultants use their professional knowledge and rich experience to systematically analyze and study the relevant factors of the securities market, form a report and release it to investors, which is conducive to improving the transparency of the securities market; (2) Consulting institutions can provide advice to issuers and investors in the middle of the field to help them choose financing and investment schemes, thus helping to reduce the blindness of investors and improve the efficiency of capital operation; (3) Consulting institutions combine macroeconomic factors, use factual data to analyze and study the operating conditions of listed companies, and guide investors to invest rationally, which is conducive to the stable development of the securities market; (4) Consulting organizations have conducted in-depth research on listed companies and published analysis reports in Fu You media, which has also played a certain role in supervising and promoting the operation of L company.

Strict management of securities investment consulting institutions is an important part of securities market supervision, and securities authorities all over the world have formulated relevant laws and regulations to regulate investment consulting activities. China's securities market is still in the primary stage of development, and small and medium-sized investors account for a large proportion. Their professional investment knowledge and experience are relatively insufficient, and they urgently need professional investment consulting services. On February 25th, 1997 and 1997, the the State Council Securities Commission issued the Interim Measures for the Administration of Securities and Futures Investment Consulting, which stipulated the business scope of securities investment consulting, the basic conditions and qualification examination and approval procedures for employees, the management of employees and the relevant penalties for violations. The promulgation and implementation of this method will certainly standardize the behavior of securities investment consulting companies and make them play a more active role in guiding investors' behavior.