Slow-moving is a Chinese word, pronounced zhěXiāo, which means that the products on the market are not popular with consumers for some reasons, resulting in extremely slow sales. From the point of view of enterprise commodity turnover speed, the fastest turnover is the best seller; Slow turnover means flat sales; No turnover is unsalable. And zero purchase does not turn around. Therefore, retail purchase is the primary feature of unsalable sales.
Reasons for slow sales: excessive competition
In the homogeneous commodity market, the production capacity exceeds the market capacity, and the production capacity is divided by many enterprises with a certain scale, which will inevitably lead to excessive competition.
In a certain period of time, the market capacity of homogeneous goods is limited. Product differentiation did not lead to the expansion of market capacity, but only changed the distribution of market share among enterprises. Therefore, in a homogeneous market, when there are too many enterprises and the overall production capacity formed by the production capacity of each enterprise exceeds the market capacity, some commodities will inevitably become unsalable products if they are not absorbed by the market. Even if enterprises widely implement the product differentiation strategy, this situation cannot be changed.