The newly implemented Insurance Law, which took effect on January 1, 2003, has clearly written the principle of good faith, which is the first of the four major principles of insurance, into the law.

Among the six new regulations, three are related to integrity.

“Parties in insurance activities shall abide by the principle of good faith when exercising their rights and performing their obligations” as the purpose of insurance operations is written into Chapter 1 “General Principles”. “Insurance companies shall strengthen the training and management of insurance agents and improve the professionalism of insurance agents.”

"Ethics and professional quality must not instigate or mislead insurance agents to engage in activities that violate their fiduciary obligations." It is even more critical. "Insurance companies must truthfully record insurance in their business reports, financial accounting reports, actuarial reports and other relevant statements, documents and information."

There must be no false records, misleading statements or major omissions in business matters”, which also has strong practical and guiding significance.

The following discusses the important role of the principle of integrity in the sustained and steady development of insurance companies: 1. The important role of integrity in the sustained and steady development of insurance companies Integrity is a necessary condition for maintaining market order.

Credibility, credibility, and trustworthiness are the cornerstones of the market economy. Enterprises must be honest. This is not only a requirement of society, but also a need for the development of the enterprise itself.

There is a commitment between enterprises and society that is rooted in the principle of integrity. Enterprises that do not follow this commitment may be confused for a while, but they are unlikely to survive for a long time.

The operating characteristics of an insurance company determine that integrity is of particular importance in its development. It is the foundation of the insurance company's business and the basis for its sustained and steady development.

(1) Integrity is an important aspect of the insurance company’s code of conduct.

Integrity means loyalty and honesty. Obeying credit is a norm for people's behavior and a basic requirement for coordinating interpersonal relationships.

To do insurance, you must first learn to be an honest and trustworthy person. Therefore, it can be said that the most important rule of conduct for insurance companies is integrity.

The Insurance Law clearly stipulates that the principle of good faith must be followed when engaging in insurance activities.

The key for insurance companies to implement the principle of integrity is to unite all employees with integrity values ??and restrain all employees with integrity service standards, so that employees' thinking and actions become an organic unity that reflects the company's values ??and goals.

The realization of collective goals comes from the joint efforts of each individual. Individual rationality is a necessary condition for collective rationality. The good reputation of an insurance company must be based on the honesty and trustworthiness of all employees.

(2) Integrity is the basic criterion for insurance companies to develop business. Business development must be based on integrity, treat customers sincerely, provide customers with comprehensive information consulting services, design the most appropriate insurance plan, and underwrite and claim settlements must be in accordance with the law.

, regulations and contract terms, and complete it in a timely, accurate and efficient manner.

Therefore, in essence, insurance companies operate a relationship of trust. Honesty is the inherent need for their survival and development. Strengthening the construction of integrity, improving the company's integrity, and creating a good atmosphere of integrity are the key to improving the competitiveness of insurance companies.

important tasks.

(3) Integrity is the basis of insurance contracts and the basic requirement for insurance companies to maintain their credibility.

In its meaning, insurance is an economic compensation system that deals with risks through contracts. It is a contractual act between the insurer and the insured. It is a commitment about the future. It arranges a future for the policyholder.

The future that can be rationally predicted and determined. The determination of the insurance contract comes from the recognition of the identical value of the contract subject matter by both parties. Since the information about the actual value is asymmetric, in order to ensure the effectiveness and fairness of the insurance contract, both parties must insist on

An attitude of negotiation and cooperation based on integrity.

Marketers must correctly explain the terms to policyholders without misleading customers, and customers must truthfully tell them their true situation.

This is the basis for ensuring smooth implementation.

(4) Integrity is the core of insurance company brand management.

The market is the soil for enterprises to survive. Expanding market share, cultivating and developing potential future markets are all inseparable from brand building.

No matter which insurance company wants to achieve stable and long-term development, it must cherish and maintain its own brand.

After joining the WTO, foreign insurance companies entering the Chinese market will not only compete with domestic insurance companies for high-quality insurance sources and insurance talents, but more importantly, they will also win the trust of customers through their excellent brands, advanced technologies and high-quality services.

The highest level of insurance management is to establish a good brand image among the public, so as to achieve a win-win situation for its own benefits and social benefits. The core of brand management is to adhere to integrity. Only integrity can insurance companies win the loyalty of customers.

2. The relevant provisions of the "Insurance Law" on policyholders' violations of the principle of good faith. In order to reflect the importance of the principle of good faith, the new "Insurance Law" not only increases the supervision and supervision of insurance companies, but also restricts the behavior of policyholders.

Once the policy holder violates the principle of good faith and engages in insurance fraud and insurance fraud, not only will he not get the insurance money, but he will also be subject to legal sanctions. The following is a few examples to illustrate the consequences and harm caused by the policy holder violating the principle of good faith and committing insurance fraud.

, thus further explaining the importance of the principle of integrity in insurance business activities.

(1) Deliberately not telling the truth.

The "Insurance Law" stipulates that if the policy holder intentionally fails to fulfill the obligation to report truthfully, the insurer will not be liable for compensation or payment of insurance premiums for the insured accident that occurred before the insurance contract was terminated, and will not refund the insurance premium.