The data shows that Mengniu, founded in 1999, jumped from116 in china dairy to the first place in just eight years, and its operating income in 2007 exceeded RMB 20 billion. In 2008, Mengniu's operating income increased by more than 65,438+00%, reaching 23.8 billion RMB, which became a historic breakthrough in china dairy.
"Mengniu Dairy has previously integrated the dairy industry in Inner Mongolia, optimized resources, expanded its scale, and used economies of scale to produce scale effects. This time, it can rank among the top 20 in the world, which proves that this initiative is successful, and other industries can also learn from its experience to promote it. " Xu Fengxian said.
It is understood that since the beginning of this year, Mengniu has strengthened the strict control of milk sources and product self-inspection, the market sales have basically recovered, and the asset management quality and operating conditions are at a good level in the industry. At present, Mengniu has cooperated in the construction of 9 super-large pastures with a scale of more than 10,000 heads. The raw milk from the pasture community reached 2/3, and the product quality was further improved.
The recent strategic cooperation with COFCO, the largest grain, oil and food enterprise in China, has accelerated Mengniu's global progress. On July 6th, COFCO and private equity fund Hopu Investment Management Co., Ltd. invested HK$ 665.438 billion in Mengniu. Analysts believe that COFCO chose to form a long-term strategic cooperation with Mengniu, which reflects its optimism about the development prospects of china dairy and Mengniu enterprises, and Mengniu will use the cash obtained this time to expand its existing business, seize the opportunities brought by the upstream industry rectification and dairy development, and other opportunities, such as strengthening milk source construction and new product development, to provide consumers with better milk products and further consolidate its leading position in the domestic dairy industry.
Long Yongtu, Secretary-General of Boao Forum for Asia, pointed out: "This time, the largest grain depot in China and the largest milk depot in China have formed a strategic cooperative relationship. The strong cooperation between the two food industries in different fields and their joint commitment to China food will greatly enhance the overall international competitiveness of China food industry in terms of scale and brand building."
Analysts pointed out that COFCO's shareholding in Mengniu will undoubtedly promote Mengniu's "three-oriented process", that is, the raw material market is more integrated, food safety is more international, and strategic resource allocation is more global, helping Mengniu enter the ranks of the world dairy giants.