[Introduction] ● Investment itself is a very complicated matter, which involves the politics, economy, history and military affairs of the country from a macro perspective, the evolution of industry pattern, the progress of industrial technology and the changes of upstream and downstream industrial chains from a macro perspective, and the development strategy, corporate governance, management quality, financial situation, product innovation and marketing strategies of enterprises from a micro perspective. Can you simplify the complex and ask directly what is the essence of investment? Are there some simple and feasible rules and tools that can let us directly touch the essence of investment? Since there are too many complicated factors to grasp in investment, try to grasp the simplest ones if you can, and leave the complicated factors that you can't grasp to luck and probability. Based on the author Qiu Guolu's own investment experience for many years, The Simplest Things in Investment analyzes some simple investment principles such as "Cheap is the last word", "Pricing power is the core competitiveness" and "People abandon me and invest in reverse", expounds the viewpoint that "for most people, only value investment is truly learnable, available and controllable", and shares the investment that ordinary investors can learn and operate easily. In the process of explaining the simplest thing in investment, the author shared rich investment examples in his investment career with vivid and fluent language, which made the book both readable and practical. [Editor's recommendation] ● A sincere work to simplify and clarify "the simplest thing in investment". ? Senior investor Qiu Guolu shared many years of investment experience for the first time. Qiu Guolu used to be the investment director and chairman of the investment committee of southern fund Management Co., Ltd., the fund manager of Prince Capital Management Company, the partner of hotel pilot hedge fund, and the partner of American Wedge Capital Management Company. His 15 resume in the fund industry includes the founder of a small hedge fund, the partner of a $6 billion medium-sized asset management company, and the head of investment and research of a $280 billion large fund company. 20 10 won the best high-end product award in special fund account; 20 1 10 won the "best investment director" in the "30 million people voted for the most respected fund company activity"; In 20 12, he was awarded the "Best Fund Investor of the Year". ● The founder and chairman of Gaoling Capital Group made a preface recommendation, and Zhan, deputy director of the Financial Research Institute of the State Council Development Research Center and director of the investment department of the National Social Security Fund Council, Qiu Guogen, president of Guosen Securities Co., Ltd., chairman and chief investment officer of chongyang investment, and general manager Tong Xin jointly recommended ● Zhan Lu cultural products.