In 1996, American father and son Don St. Pierre, Sr. (St. Pierre) and Don St. Pierre, Jr. (Shen Pintong) jointly established St. Pierre Fine Wines in Beijing.
Wine sales for the year were 27,000 bottles.
In 1998, Mr. Gernot Langes Swarovski of Swarovski Crystal Group participated in the investment in ASC Fine Wines.
In the same year, ASC Fine Wine expanded its business from Beijing to Shanghai.
In 2000, ASC's business continued to expand and a branch was opened in Guangzhou.
From 2000 to 2001, ASC's exclusive agent product chain continued to grow, including Hefu Winery, Louis Jade Maison, Guigale Maison, Tingbaco Maison, Gaia, Brown Brothers, Distell Group, Rufino in
It has a series of world-famous wine brands within the company, and has also obtained the exclusive agency rights for the world's professional wine glass brand Riedel.
From 2003 to 2004, ASC opened two more branches in Shenzhen and Xiamen.
In 2006, ASC achieved three major breakthroughs in business - 1. The 10th anniversary of the company's establishment; 2. Annual sales exceeded 2.7 million bottles; 3. With the continuous expansion of business, ASC opened a store outside mainland China in Macau
’s first sales branch.
In 2007, Don St. Pierre Jr. (Shen Pintong), executive partner of ASC Fine Wines, was selected into Decanter magazine's 2007 "Person of the Year" list.
The list aims to select the 50 most influential leaders in the industry.
Don St. Pierre Jr. ranked 37th.
He is one of only three selected people from Asia and the only Chinese leader ranked among the top 50 in the world.
The "Zangjiu Xuan" operated by ASC in Shanghai officially opened.
This is a wine club converted from a century-old Tudor-style old house. It not only has an underground wine cellar with ideal wine storage conditions, but also provides a perfect place for wine education.
Don St. Pierre Jr. (Shen Pintong), managing partner of ASC Fine Wines, was selected into the list of "50 Most Influential People" by "The Drinks Business" magazine in London, England, ranking 26th.
At the same time, the magazine affirmed the pivotal role ASC has played in popularizing wine culture in the Chinese market.
ASC Fine Wine won the title of "China's Outstanding Wine Distributor" in the China International Wine Challenge that year.
In the blind tasting that followed the event, the winning rate of ASC’s participating wines was as high as 93%.
The world-renowned wine education institution "Wine and Spirits Education Foundation" (WSET) approved ASC Fine Wines to become one of the first batch of teaching companies in China.
In 2008, at the invitation of ASC Fine Wines, wine industry leader Robert M. Parker, Jr. visited China for the first time. Mr. Parker called ASC “the leader in China’s wine import industry.”
In the second half of 2008, ASC successfully reorganized its organizational structure.
After the reorganization, ASC Fine Wines established the St. Pierre Greater China headquarters in Shanghai, with six branches in Shanghai, Beijing, Shenzhen, Chengdu, Xiamen and Hong Kong.
The establishment of ASC Hong Kong company is a very strategic step for ASC in the Greater China region.
In 2009, Don St. Pierre Jr. (Shen Pintong) was once again listed on the "Person of the Year" list by Decanter magazine.
Ranked 16th this time, 21 places higher than the 2007 selection.
ASC successfully held its first wine charity auction dinner.
The total transaction volume that night exceeded RMB 9 million.
RMB 680,000 of which was used for charitable donations and establishing the ASC Charitable Fund.
ASC has obtained the exclusive agency rights for S. Pellegrino and Acqua Panna natural mineral water beverage brands in China.
In 2010, ASC Fine Wines won the "Australian Wine Award" - the highest honor of the Australian Wine Awards - in recognition of ASC Fine Wines' contribution to the import, sales, promotion and education of Australian wines in China.
Highly affirmative.
ASC Fine Wine successfully organized a trip to China for Master of Wine Ms. Jancis Robinson and held grand wine dinners in Hong Kong, Shanghai and Beijing, creating an intimate contact for wine lovers from all over the world with the First Lady of the Wine World.
Opportunity.
The purpose of Jancis's visit to China is to promote the Simplified Chinese version of the book "World Wine Map" which was edited and published with the help of ASC.
In addition, ASC generously donated to a charity fundraising dinner hosted by Jancis in Hong Kong. More than US$2 million was raised at the dinner to support the Reading Space charity in promoting children's education in developing countries.