I. Marking
Share several routines and rules of self-introduction in detail from three aspects: labeling, telling stories and scenes.
When writing self-introduction, label yourself. For strangers, you can let others know quickly what you do and what your characteristics are. For an old friend, maybe your friend can get to know you again.
Before you introduce yourself, you should think about a question: Who are you? Do you have a special label? Is it a student, a liberal or a fashionista? You must give yourself a position and direction.
But this is not enough. People don't want to get in touch with a person just because she is a student, so we need to do something about this label.
For example, if I tell you, I do business thinking for women. Maybe you think it's nothing special. If I say that I am the most expensive female business thinking coach in China, then you may pay attention to it.
When I am teasing, I often say that I am an old driver of the post-80 s entrepreneurial sector. Then you may think: Do you have any experience?
The point is: everyone just wants to get in touch with the best people.
Therefore, we should know how to label ourselves as the most expensive. First, show our strength.
Speaking of which, can you understand the "first person" in all fields? Brother Long is the first anchor in Himalaya, and I am the first female image book author on the big screen of Nasdaq in the United States.
Labeling yourself like this will make people want to link to you quickly.
When I wrote my name in the live leaderboard before, my disciple asked me what name I should use. My suggestion: the most expensive one-on-one trading coach on the planet.
In addition to labels, one problem that many people will ignore is your "values".
We may all have experienced such a thing: you really think this person is great, but you don't necessarily want to know him, and even a little disgusted with his label.
When we create labels, we should also consider our own values. You are an inspirational person, a person who likes to spit, or a person who takes the emotional route of the Queen of Chicken Soup. In addition to the original label, you need to better reflect your values in your self-introduction.
What label should I put on it?
We may all have experienced such a thing: you really think this person is great, but you don't necessarily want to know him, and even a little disgusted with his label.
When making labels, we should also consider our own values. You are an inspirational person, a person who likes to spit, or a person who takes the emotional route of the Queen of Chicken Soup. In addition to the original label, you need to better reflect your values in your self-introduction.
When I communicate with some teachers of offline courses, I often find that they all have a sexual problem: their labels are not easily perceived by users. In other words, I am fine, but you think I am not so good.
For example, I wrote a self-introduction for a teacher before, and he introduced me at the beginning: "IPPA Character Champion". When you hear this introduction, what is your first reaction? What is IPPA? I seem to have never heard of it ... I later went to Baidu to know that IPPA is a global iPhone photography contest, similar to the Oscar in mobile photography.
Based on these, I changed "IPPA Character Champion" to "Global iPhone Photography Champion". In this way, everyone can directly feel that this title is very powerful.
There are many ways to make labels. Let me share a shortcut called "Bundabao".
For example, someone told you that he was the first answer to the topic of xxx in Zhihu, and you might be interested in learning more.
For example, if someone tells you that he is the founder of xxx company, you may not find it particularly novel. Now there are founders everywhere.
Then how can the founder's method be changed to attract people?
If it were me, I would change it to.
In other words, if he is the founder of a Fortune 500 company with a market value of 30 billion, does he feel completely different?
As we mentioned before, you should embody your values in your self-introduction. How? Describing your experience in the form of a story is the best embodiment.
In other words, if he is the founder of a Fortune 500 company with a market value of 30 billion, does he feel completely different?
Both partners introduce themselves based on stories. Let's see what qualities we can find in them through stories and sum them up in one word.
I believe that you can probably appreciate some of the spirits and values he insisted on from this story. If self-introduction is not supported by these stories, it will be difficult for the other party to have emotional and spiritual connection with you. This is the power and function of the story.
The story has great charm and is very easy to cause * * *.
So telling a convincing story is more important than telling a hundred headlines. Or you can say a label first, and then strengthen your label with stories that reflect your values.
3. Scenarioization
When your label and your story have almost a draft, we need to distinguish how our personal introduction needs to be adjusted in different scenes.
Talking to people, talking nonsense. This is rationalization.
Therefore, self-introduction should be prepared in different versions and presented on different occasions.
The mother-infant group presents parenting experience, and the fashion circle emphasizes its own cultivation in etiquette and beauty.
How to introduce yourself in the scene of one-on-one introduction?
I will share with you a classic case I have ever seen: Talia Liu, the founder of Miya, introduced himself to Xu Xiaoping, the founder of Zhenge Fund, through WeChat.
What concerns do you have after reading this self-introduction? I want to get to know this person!
This self-introduction is too scheming!
This self-introduction is very dramatic and attractive, but also has a strong personal label. But he didn't deliberately show off his achievements, because he was facing Xu Xiaoping.
Now let's talk about the last part of today.
If you introduce yourself one-to-many in the WeChat group, you can first say what you have done, then provide factual basis, and finally say what you have achieved.
Hello, I am the most expensive female business thinking coach in China, Mr XXX.
Since I started my career 1 1 year, I have become the founder of the platform of planet speech and the platform of intensive training for women with global charm of IQ. He led two teams whose annual income exceeded10 million.
My personal wealth realization course has been sold out for three days and five periods, and many small partners have realized lying and earning. Welcome to consult, as long as it is a student in this community, I will pass it.
If you want to help friends push each other in the circle of friends, there are also templates for reference. For example, if you want to introduce me in a circle of friends, then maybe you can write like this:
I'd like to introduce a very inspiring female growth lecturer. She used to be a housewife and was abandoned by her family. Through her own struggle, she earned tens of millions a year, and her short video can break 400 thousand fans a month. She is obviously fragile, but everyone calls her brother Hou.
You can pay attention to Hou Ge's courses, and I believe you won't be disappointed.
Do you want to know me? Understand my painful experience?
The label "zero-based makeup trainer" has no way to show its uniqueness in the beauty industry. The revised content mainly highlights the contrast through a story and gives "points of interest", which is also based on the "FABE Law" mentioned earlier.
The same is true of the above cases. There is nothing wrong with the personal label, but the whole is very dull, with no story and no sense of substitution. The revised version may make you feel that this is a different person and you will have the impulse to pay attention to him.
After reading so many cases and methods about self-introduction, some people may say that self-introduction is just a greeting. Is it necessary to think so complicated?
But I want to say that self-introduction, like sales, needs to be polished from the user's point of view, so that it can help you get more attention in a shorter time. Get more contacts.
Network = Money Pulse
Self-introduction is the shaping of our personal value, so let's see how to shape the product value.
If the value is not enough, it will not encourage others to pay the bill, even if it is paid, it is also human.
For example, Xiaohua, who grew up with us since childhood, had average grades when studying. Finding a job after graduation is also a very common job. It costs two or three thousand yuan a month. Suddenly one day, she came to tell you that she had learned a secret and magical power. You just need to give her 1 ten thousand yuan to teach you. In this case, will you pay the bill?
If the value is not enough, it will not encourage others to pay the bill, even if it is paid, it is also human.
So no matter how good your relationship is, you will trust him again, and when you feel that the value is not enough, you will definitely not pay.
Value shaping
Now let's talk about how to shape this value after talking about groups.
Value shaping is divided into three parts:
First user witness
Second content knowledge
The answer to the third question