At present, most hair salons are adhering to the business philosophy of giving priority to technology and supplementing service. Technology is the key to success, but if customers are not satisfied with the service, hair salons will still not have good performance. Let me introduce it to you, I hope it will be useful to you!

1. Chain industry has become the new favorite of the capital market.

Looking back on China's capital market in 2007, especially the mainland A-share market, the chain industry is the place where another wave of wealth myth was born after IT, real estate, finance and other industries. Investors' eyes have expanded to the field of high-speed and sustained growth of consumption. Chain operation has gradually become the main way to integrate complex retail formats because of its replicability and compound business model. Almost all domestic chain sectors are involved in venture capital. In the past two years, there have been more than 30 local chain enterprises connected with * * * capital. For example, after 3i Group, the largest investment institution in Europe, and Pukai Fund, a well-known investment institution, injected US$ 25 million into Little Sheep, in June 2006, 165438+2007 10 and March, clothing chain sales company ITAT obtained US$ 50 million from Blue Mountain Capital and US$ 10,000 from Morgan Stanley and Citadel respectively.

2. The merger and reorganization of some chain industries was accelerated, and the industry concentration was further improved.

2006 is called "the first year of M&A" in the home appliance industry, but in 2007, the home appliance industry is still surging. The household appliance chain industry is becoming a duopoly. By the end of the third quarter of 2007, Suning Appliance had opened 102 stores, and had 453 chain stores in 106 cities above the prefecture level, with a chain operation area of 180 1000 square meters. In the first three quarters of 2007, the company achieved an operating income of 28 billion yuan, up 565,438+0.68% year-on-year, and a net profit of 940 million yuan, up 65,438+005% year-on-year. Gome also delivered a good financial report after the merger of Yongle. In the first three quarters, its operating income increased to 303 19 billion yuan, a year-on-year increase of 70.46%. Gross profit reached 4.603 billion yuan, an increase of 85.23% compared with 2.485 billion yuan in the same period last year. Since the goal of the merged new Gome is 65,438+0,000 stores this year, 65,438+0,40 stores will be added in 2007.

3. Innovative development of chain business model

In 2007, Su Guo's "Nanjing model", Belle's capital model, seven-day hotel's financing model and Suning Gome's "quasi-financial model" are all worth writing about. Among them, I have to focus on ITAT.

"Open the store in 1.2 days on average", which ITAT not only said, but also did. From September 2004 when ITAT opened its first member store to early October 2007/kloc-0, in just three years, ITAT Group has opened 593 international brand clothing member stores, 70 department store member clubs and 3 fashion ITAT * * * fashion stores nationwide, with a total business area of 1 10,000 square meters.

In the business model of "upstream-strong brand channel-charging members", its core part is the operation model called "light capital": manufacturers * * * suppliers * * are responsible for supply; Owners * * * commercial real estate and large department stores * * * are responsible for the services of property sites; ITAT is fully responsible for the operation and management of the store, and has the right to control the collection and personnel management.

Joint operation, sales share: manufacturers can get 54% to 60% share; Owners * * * real estate developers * * * get roughly 10% to15%; ITAT can get a share of 25% to 36%. Due to the serious overcapacity in the domestic clothing industry, the serious inventory of brand enterprises' products, and the commercial real estate in some cities' secondary business districts is not saturated, ITAT chain business network cuts in and integrates suppliers, real estate properties and themselves into a "trinity business platform". For upstream manufacturers, ITAT adopts the "zero payment" method of taking the goods first and then paying. The essence of receiving goods first and then paying is to use the "account period" to roll over and occupy the funds of manufacturers, which not only transfers the inventory pressure, capital backlog pressure and logistics distribution to manufacturers through consignment system, but also obtains the huge funds needed for large-scale expansion. For the owners and real estate developers, due to the above model, there is no 23% internal rent, and the operating pressure is greatly reduced.

For the downstream, ITAT boldly draws lessons from the membership mode of service chain industry, and all bidding prices are divided into "retail price" and "membership price" in order to increase the "stickiness" of members and bring stable sales revenue to enterprises. In June 2007, 5438+1early October, the number of effective members of ITAT exceeded150,000, and this year's goal is to exceed 30 million. The snowball growth in the number of members has brought a lot of money to the channel expansion of ITAT. According to the current membership, ITAT's accumulated income is 300 million yuan, which is enough to cover the opening cost of 150 new stores. With the rapid expansion of ITAT, the listing in 2008 has been written into the agenda. In the future, ITAT can fully acquire commercial properties and clothing brands that are fully competitive in the overproduction market through capital market financing, which we have already seen after Belle International went public. We will wait and see how far ITAT can go in the future in 2008.

4. Foreign chain enterprises enter the China market on a large scale.

For China brand clothing chain industry, in recent years, it really faces the competition from international retailer Format * * * SPA * *. We found that behind us are not only products, but a set of business ideas and business models.

5. Regional expansion package strategy

With the increasing operating costs and market saturation in first-tier cities, more and more retail chain stores are targeting second-and third-tier cities and even rural markets. With the improvement of residents' income level and demographic dividend in China, second-and third-tier cities show stronger growth momentum. After the first round of "distribution", chain enterprises are followed by comprehensive strategies and regional markets controlled by "doing work". In 2007, the strategy of second-and third-tier cities has been put on the desk of chain enterprises, and 2008 is the most crucial year for the "market project of thousands of villages and towns". Under the guidance of macro policies, China's vast economic hinterland will be "carpeted" by chain stores, and "going down" seems to be a hot spot.

6. The road to standardization of chain enterprises

On February 6th, 2007, the State Council promulgated the Regulations on the Management of Commercial Franchise by Decree No.485, which came into effect in May. This regulation clarifies that franchisers should meet at least three conditions when engaging in franchise activities, and stipulates the information disclosure system and filing system of franchisers.

In 2007, the draft of Operating Standards for Economical Hotels has been drafted. According to the relevant person in charge of China Hotel Association, the Standard may classify budget hotels into different grades according to factors such as their scale, location and quality of operation. "This means that budget hotels will follow the footsteps of star-rated hotels and have strict classification standards, so consumers will be more intuitive when choosing."

In the restaurant chain industry, the number of direct stores in China has exceeded 200, making it the largest chain store in Chinese fast food. At present, many Chinese fast foods have realized this problem. Daniang Dumplings has formulated relevant manuals, which stipulate the contents of "standardization", such as the use of 10 kg stuffing 1 bag seasoning, and the weight of every 6 jiaozi120g. The "fast food factory" opened by Lihua Fast Food has introduced a fully automatic rice production line, and washing rice, adding water, steaming rice and cooking rice are all controlled by computers.

The basic feature that distinguishes the chain industry from other industries is replicability, and the expansion suite can be quickly replicated through a standardized system. Leading brands in many industries have increased the refined process of enterprise operation, and their standardized systems have even become industry standards, thus strengthening their leading position in the market. The formulation of the label system of chain enterprises is a sign of the maturity of enterprises, and more and more chain enterprises will focus on upgrading and upgrading the standards of their own internal operating systems.