How to choose keywords for ASO optimization 1. Product analysis The purpose of product analysis is to make a prediction about the current situation of the product; you can use tools to combine the analysis.

ASO100, Bird Notes, ASO114, Appannie, etc.

Dimensions of analysis include: product ranking, overall category list, keyword coverage, number of TOP10, comments, keyword weight, etc.

2. User portrait analysis (Baidu Index, Baidu Mobile Statistics, etc.) Stage 1: Strong correlation: Yidai.com, Weidai.com, Yirendai Stage 2: User needs, user interests, industry distribution 3. Principles for determining keyword categories:

Keywords that are gradual, clear in trade-offs, and have moderate indexes can be roughly divided into 4 categories: ● Accurate brand words: product names, or words containing product names (Yidai.com) ● Industry core words: including core words and industry-related long-tail words

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Such as P2P financial management, P2P investment, investment and financial management, funds, stocks, gold, etc.

● Competing product words: the names of competing products, which can be used directly as keywords.

Yirendai, Yidai.com, Renrenjucai, Aiqianjin, Weidai.com, Tuandai.com, Touzhijia, etc. ● Highly popular words: Highly popular words may have little industry relevance and should be selected based on actual conditions.

● Other related words in terms of conversion rate: accurate brand words > industry core words > competitive product words > high-hot words 4. How to build your own keyword library?

A.

The keyword popularity Baidu Index is a very good tool. From trend research, you can see the recent popularity of this keyword.

Baidu Index Demand Map: The closer to the core words, the higher the relevance. Red means that the search trend is increasing, and green means that the search trend is decreasing.

B.

How to do keyword expansion?

ASO100 Keyword Expansion Assistant: Enter keywords to search, and you will get expanded data.

Based on this we can choose some words.

C.

Competitive product data analysis uses ASO100 and enters competitive product comparison. After selecting competing products, perform ASO comparison to get the keyword data of competing products. Based on the data, we can start to select suitable keywords.

5．

Word composition and word segmentation (key points) 1>Place core keywords in titles and subtitles 2>Weight: heavy in the front and light in the back.

2>Combine closely related words and remove duplications 6.

Language localization of word selection to increase coverage. During the filling process, I want many keywords, but there is only 100 characters of space, which is simply not enough. What should I do?

At this time we need to use language localization.

In fact, the keyword coverage in the four regions of China, the United States, the United Kingdom and Australia is effective.

When submitting keywords, you can fill in four different sets of keywords in these four languages ??to maximize keyword coverage.