Since 2013, Internetization has forced Haier to change its strategic positioning.

The opportunity is: Haier has gradually transformed from a product-based enterprise to an ecological enterprise through self-branding, platformization, and ecology.

With the support of big data, cloud computing, flexible manufacturing and other Internet of Things technologies, Haier has formed five major industrial platforms, namely Haier Smart Home (smart home platform), Kaos (industrial Internet platform), and Haichuanghui (entrepreneurship incubation platform)

, Yingkang Lifespan (health industry platform) and Hainayun (smart community industry platform).

The challenge is: traditional manufacturing is undergoing the baptism of the Internet era, the demographic dividend has disappeared, manufacturing profits are getting thinner and thinner, a group of new Internet forces have begun to erode the traditional market, and the scale of the home appliance market is becoming saturated.

Haier Group is committed to joining hands with the world's first-class ecological partners to continue to build high-end brands, scene brands and ecological brands, and use technological innovation to customize a personalized and beautiful life for global users.