Accidentally found the official account of WeChat, rice cake mom. As a novice mother, she has many worrying parenting problems. She is a crazy mother who doesn't know how to prepare complementary food for her children every day. Since I paid attention to the rice cake mother, many problems I faced have been solved. As our peers, the rice cake mother, like me, is a full-time mother's life experience. I'm curious about her successful example of starting a business. For the purpose of benefit sharing, I will analyze her success factors today, and welcome your supplement and exchange.
Rice cake mom
You solved everyone's pain points.
Since the 80s began to get married and have children, a huge new maternal and infant market was born. Most of this generation have received higher education, broad vision and high quality of life. They generally don't fully accept the parenting ideas of the older generation, but urgently need to combine the contemporary scientific parenting ideas to form their most convincing ideas. Books on the market, online questions and answers, and videos are all kinds of introductions. What you are desperately looking for is only bits and pieces, and it is difficult to connect them perfectly. You are hard to satisfy. You need an expert like the people around you to provide you with professional and reliable parenting knowledge at all times.
You got on the Internet express.
What can I use before the official WeChat account appears? Blogs, video sites, Weibo, publishing books and so on. Either the declining media, low user usage, limited content editing, or slow information update.
The official account of WeChat WeChat is equipped with a huge user base and acquaintances socialize, which enables the content created to be quickly recognized by the masses. Forwarding and sharing has strong credibility, and it is sucking powder every second. There are various creative forms, not limited to text, pictures, music, video and other ways to assist. The information is updated in real time and read in a few minutes. Users open WeChat, just like eating and drinking water every day. Your content will open immediately and get feedback from users soon. You can create new content based on feedback. There are also many user interaction functions. Featured message is a window to verify whether the content has passed the customs, allowing users to obtain information in multiple dimensions.
A hero is known in the time of misfortune. However, not everyone who opens the official WeChat account can succeed.
You have core competitiveness.
You have a convincing professional background. 2 1 1 medical undergraduate and graduate students. The university of 2 1 1 is powerful enough, and it is still a medical major with a master's degree. How many such people are around you? I'm afraid such people can only get a glimpse of their appearance in the top three hospitals in big cities, and the time you spend dealing with them is only a flash.
You have made great efforts to learn parenting knowledge, simplified it, and won a large number of loyal users.
You have the advantage of medical background, you are willing to study all kinds of knowledge hard, you are also good at explaining boring professional parenting knowledge clearly, and you are willing to share it. Naturally, a group of loyal fans will be formed around you, and the number of users will multiply with the spread of WeChat official account.
There is also an indispensable one.
You have just had a baby and have practical experience. The distance between you and all the precious mothers is only the distance between heart and heart. You are comrades in arms on the same front.