Yu 'ebao is a balance appreciation service and current fund management service product under Ant Financial, which was launched on June 20 13. Tian Hong Fund is the fund manager of Yu 'ebao.

Yu 'ebao is connected with Yu 'ebao Monetary Fund under Tian Hong Fund, which is simple to operate, low in threshold and free of handling fee. In addition to the financial management function, Yu 'ebao can also be directly used for shopping, transfer, payment, repayment and other consumer payments. It is a cash management tool in the era of mobile Internet. At present, Yu 'ebao is still the largest monetary fund in China.

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Yu 'ebao was born in 20 13, which is generally regarded as the first year of Internet financial management in China. At the same time, Yu 'ebao has become the most typical representative of inclusive finance. One year after its launch, it has not only made tens of millions of people who have never been exposed to financial management germinate their financial awareness, but also activated the technology and innovation of the financial industry and promoted the process of market-oriented interest rates.

On the one hand, the emergence of Yu 'ebao meets the growing demand of residents for asset allocation, and it is a good supplement to existing investment products, which not only improves the financial income, lowers the financial threshold, but also awakens the public's financial awareness.

Baidu encyclopedia-Yu' ebao