At the 1996 Atlanta Olympic Games, Britain brought back only one gold medal, two less than Kazakhstan, and also took away a wounded national heart. After 16, thanks to a machine-like precision organization, the British Olympic delegation was completely transformed by obtaining sufficient funds from the National Lottery Fund to train British athletes. Therefore, the British team is expected to achieve a record performance at home.
The crisis of Atlanta Olympic Games prompted the British government to allocate funds from the newly established national lottery fund for a sports institution that can train a large number of medal-winning athletes and revitalize the national prestige. This organization is British Sports, established in 1997. At first, the organization focused on those events that Britain was good at, including rowing, sailing, cycling and track and field, and focused on cultivating athletes who were expected to win medals in these events. This is a pragmatic approach. "British Sports" even eradicated the "institutional barriers", that is, athletes who have participated in international competitions but have passed the golden age and are unlikely to win Olympic medals. From then on, "British Sports" can provide athletes with sufficient financial support on the premise that they hope to win medals in the future.
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