The greatness of a company does not depend on its profitability, but on its social responsibility; as Li Shufu, chairman of Geely Holding Group, said: "A company without social responsibility will always be driven by the ruthless market in the end."
Abandoned, it is impossible for such an enterprise to achieve sustainable operations. "When a country faces the test of disaster, corporate social responsibility is an important supplement to government rescue, just like in the second decade of the 21st century.
At the beginning, China faced the war "epidemic" surrounding the new coronavirus.
In this battle against the epidemic that cannot be lost, the automobile industry, as the country's pillar industry, continues to gather strength in the fight against the epidemic, delivering "ammunition" to the "warriors" on the front line, donating money and materials, establishing foundations, and donating
Emergency vehicles, providing logistical travel services, etc., the cumulative assistance funds have reached nearly 1 billion yuan.
It is these automobile companies that we are familiar with. When the country is peaceful and the people are safe, they are the creators of social value; when disaster strikes, they turn around and become the vanguard force in the fight against disaster.
There are no quiet years, it’s just that someone carries the burden for you, just like Kissinger said in "On China": "The Chinese are always well protected by the bravest among them." Here.
There are both "retrograde" "warriors" and socially responsible enterprises.
Compared with the sluggish situation of the domestic auto market in the past two years, aren't the auto companies that have stood up at this time bravely "retrograde"?
According to the latest data released by the National Bureau of Statistics, 13 of the 41 major industrial industries in China experienced a decline in profits in 2019. The automobile industry is one of them, with profits falling by 15.9% year-on-year.
For the automotive industry, which is already in a difficult situation, the impact of the new coronavirus "black swan" at the beginning of 2020 will undoubtedly make it worse in the cold winter; and there are currently no relevant predictions that can predict the impact of the entire automotive industry.
How big the impact will be, but what is certain is that almost all domestic automobile industry manufacturers have delayed the time to resume production after the Spring Festival.
In the face of a life-and-death struggle against the epidemic, individuals, companies, and the country are in a relationship of adversity and disaster; the strength and prosperity of the motherland cannot be separated from the social responsibility of individuals and companies; in this "epidemic" battle that cannot be lost,
, I saw China’s posture as a big country, its power, its responsibilities, as well as the citizens and enterprises of a big country under a big country.
Montesquieu once said in "The Spirit of Laws" that "where there is commerce, there is virtue." This sentence is generally considered to be based on the theoretical business environment, but now I am working in these large-scale enterprises.
I saw the picture described by Montesquieu; in their view, profit is like oxygen, blood, water and food. It is the condition for the existence of enterprise and life, but it is not the purpose of enterprise and life.
Therefore, in addition to seeing these automobile companies actively participating in the fight against the epidemic, we also see that they are actively making suggestions for their partners to tide over the difficulties; some have canceled the February sales assessment, and some have reduced the burden on cooperative dealers.
Yes, there are also measures such as subsidies for dealer employees. This reflects the responsibility of automobile companies and partners to deal with difficulties, and is also the responsibility of maintaining social order.
On February 2, 2020, Volvo Cars pushed a message on its official WeChat account, taking the lead in announcing the launch of a dealer care policy to reduce the pressure on dealer partners; it also launched policies including not setting a February sales target and directly issuing personnel subsidies to dealer employees.
, special support for many business projects and many other dealer care policies; among them, Volvo Cars provided dealer staff with a total subsidy of more than 10 million yuan to reduce the financial pressure of dealers.
In addition, Volvo Cars is actively negotiating with banks to reduce the due repayment risks of some dealers, extending the agreed opening time for newly authorized 4S store projects under inspection, suspending on-site inspection projects such as dealer standard audits, and suspending face-to-face courses.
and in-store coaching, enhanced online course content for dealer employees to improve their skills online, and enhanced recent online marketing investment and support.
On February 3, 2020, in view of the operational pressure on dealers under the severe epidemic situation, the Audi brand announced that while providing remote guidance and support through a digital platform, it would launch a series of measures including not assessing February sales targets and issuing subsidies to dealers’ frontline staff.
We will take measures to tide over the difficulties with our dealer partners.
On February 4, 2020, Dongfeng Yueda Kia officially announced that in active response to the government's epidemic prevention and control deployment, it decided to extend the resumption of work of its dealers to February 10, and launched online VR car viewing and online platform flagship stores for the convenience of customers.
vehicles; in addition, in order to reduce the operating pressure brought by the epidemic on dealer partners, Dongfeng Yueda Kia has made corresponding adjustments to its business policies in the first quarter and strengthened rewards for advanced dealers to jointly respond to the epidemic.