1. For a long time, Harbin Pharmaceutical Group's marketing relies entirely on huge advertisements, and the marketers just wait for the dealers to pick up the goods, without channel management awareness. Zhang Yichen once went to a pharmacy to investigate and found that Harbin Pharmaceutical Group's drugs were always placed in the most inconspicuous place on the shelves, because the marketers had no concept of channels and no one was in charge. Therefore, Zhang Yichen hired a Boston consulting company to design a solution for Harbin Pharmaceutical. However, after the consulting team explained the improvement ideas to the management of Harbin Pharmaceutical, the marketing system of Harbin Pharmaceutical has not improved. This deadlock lasted until 20 1 1 year.
With the change of policy environment and the containment of antibiotic abuse, Harbin Pharmaceutical Group's sales turned sharply, and Zhang Yichen finally took advantage of the situation to "force" Harbin Pharmaceutical to realize marketing transformation. Even in Enemy at the Gates, the change of the sales system lasted for two years. The reason lies in interests. It turns out that Harbin pharmaceutical products sell well, and marketers are waiting for pharmacies to buy them. By deciding who to sell or not to sell, they can make a profit from it.
3. Cash management is also a headache. Before the implementation of comprehensive budget management system and centralized management of funds of subsidiaries, all subsidiaries of Harbin Pharmaceutical Group were in their own way. The Sixth Factory and the Third Refinery of Harbin Pharmaceutical Co., Ltd. have a lot of idle funds in their accounts for a long time, and other branches, such as Chinese medicine factories and Chinese medicine factories, have to borrow high-interest loans to expand production. This situation cannot be corrected for a long time.
Even when the chief financial officer sent by CITIC Capital tried to reverse it, all departments still tried their best to obstruct it, and even the management of Harbin Pharmaceutical Co., Ltd. thought that the matter involved too many interests and could not be implemented. In desperation, Zhang Yichen, who has always been gentle, had to come forward personally, leaving the malicious words of "turn your face if you don't do it" to Harbin Pharmaceutical Management.
In order to implement the comprehensive budget management system and unify the centralized management of the funds of subsidiaries, Zhang Yichen once strictly demanded that after the settlement every afternoon, the funds in the branch account must be forcibly removed, instead of being turned over by the branch itself, and then the funds needed that day should be transferred back to the branch account before he went to work the next day. Even with this push, it will still take half a year to build the platform.
Because many interests are involved, sometimes even Zhang Yichen goes out in person to no avail. For example, CITIC Capital's integration of Harbin Pharmaceutical Group's procurement system and advertising system has not yet been completed-the procurement prices of different branches of the same TV station at the same time are still very different, and the same advertising duration. In addition to integrating the old management system that is difficult to cure, the daily management of state-owned enterprises is also a chronic disease.
Harbin Pharmaceutical Group, located in the northeast, purchases tens of thousands of tons of coal every year for production and heating. In this process, a large amount of coal was stolen and shipped out of the factory, and the coal purchase volume remained high for a long time. CITIC Capital had hoped to use the e-procurement platform to solve such problems. However, after the platform was launched, the cost of coal purchase did not decrease. Zhang Yichen, who was suspicious, sent someone to investigate the coal purchase site.
The investigation found that after weighing, the coal truck that entered the factory only unloaded half a car of coal, put on camouflage cloth and left in a hurry. Stealing from the inside out is so clever that even the camera can't help. The management of Harbin Pharmaceutical Group reported to the police, but when the police arrived at the scene, all the suspects had successfully escaped, and the police also said that there was no conclusive evidence in this case.