He is the first cross-border artist in China to introduce contemporary art such as installation art and performance art into the advertising field.
In 2008, the New Citizen Program (a hard-to-reach textbook) took the lead in applying installation art to public welfare activities.
20 10 launched the plan to promote the art of love, spreading the concept of public welfare in the form of performance art, with its strong artistic impact and event influence, making avant-garde art truly enter the public eye and become a new force to change society. On July 25th, 20 10, the speech "Humanist Advertising Towards 2 1 10" delivered at Beijing 798 Ullens Art Center advocated that advertising is a humanistic behavior, which had an important impact on the creative thinking of China advertising industry. 2011112 held the first advertiser art exhibition in Shanghai Thumb Square, and delivered a speech "The next trend of art is advertising", advocating the artistry and socialization of advertising. 20111February, forest teenagers were selected by March wind as the top ten news figures of the year who touched 85 million people. The performance art "Heart Lock" was released at the Shanghai World Expo on June 20 12/day, which triggered enthusiastic reports from 200 mainstream media such as China Government Network and China Policy Network, making autistic families once again the focus of social attention. 2012165438+1October 17, installation art "The End of Law 2" and performance art "LV only spent 100 yuan! LV only sells 100 yuan! He participated in the second Advertiser Art Exhibition, satirized "conspicuous consumption", led Chinese people to return to rationality from fanaticism, and caused fierce controversy in China society. On February 3rd, the special performance device 20 12 19 for the International Day of Disabled Persons was exhibited in Shanghai Zhu Qizhan Art Museum, which attracted the attention of hundreds of media and institutions such as the Shanghai Municipal Government Information Office.
20 13 March, "19 Gate" was invited to exhibit in Shanghai Duolun Modern Art Museum. 2065438+September, 2003 1 day, Forest Youth was selected as "Top Ten Young High-end Creative Talents in Shanghai" by Shanghai Communist Youth League Committee and Economic and Information Committee. In 20 13, forest teenagers gave speeches in Shanghai, Hefei, Chongqing, Xi' an and Shenzhen, pointing out that excellent ideas in the future need to transcend national boundaries, media, cost, materials, brevity and time. 201310/8, announcing the permanent end of 15 years of international 4A career. 2013165438+1October 1 1, bringing together three other top creative people, Deng Bin, Huang Hai Bo and Xiao Kun, to set up "Tianyu Air" in Shanghai to build a world-class local creative hot shop. 201165438+1October 29th, Forest Youth published the article "Why China Advertising Needs 4A Upgrade Edition", which criticized the outdated and inefficient service system of the old 4A and put forward an innovative business model "4A Upgrade Edition", which solved the problem of the integration of traditional advertising and digital marketing, and was called a revolutionary article of advertising companies. From 2065438 to April 2, 2004, he creatively launched the "Don't Speak Today" campaign for the One Foundation to raise money for autistic children by silence. * * * More than 1.6 million China people joined the "Don't Talk" campaign, including Jet Li, Ma Yun, Zhao Wei, Li Bingbing, Zhou Libo, Xu Zhiyong, Sa Beining, Jane Zhang and other stars, and accumulated more than 6,000 news reports. On June 4th, 20 14, Sky Sky, which started its business for only half a year, received 8 million capital increase from the listed company Blue Cursor. After the capital increase is completed, Blue Cursor will own 20% of the shares of Sky and Sky, with a valuation of 40 million.
Forest Boys has numerous successful business cases. For example, Leonardo DiCaprio, a famous Hollywood movie star, and the epic advertisements "FIND ME" and "FIND MORE" of OPPO mobile phones come from the creativity of forest teenagers. With their refreshing exploration style and suspense narration, they have fascinated countless people and become the classics of China's micro-movies. 2065438+From June to August, 2003, Forest Youth opened up a brand-new advertising road for Libang, combining commercial communication and artistic expression perfectly, bringing together 32 artists from all over the world and creating 32 paintings, which have appeared in Beijing, Guangzhou and Shanghai subway stations successively. This exhibition, named "Refresh Life in the Name of Love-Nippon Metro Painting Art Exhibition", lasted for three months, which aroused national concern and heated discussion, making Nippon a favorite brand in consumers' hearts. On May 65438, 2065438, "Youth", the world's largest paper boat theater for the promotion of Fillinger, made headlines in Xinmin Evening News and Southeast Business Daily, and was reported by nearly 200 domestic media. At present, it is touring in nearly 20 cities in China.