the scope of cultural industry and related industries includes: production and sales activities of articles and equipment directly related to cultural products, cultural communication services and cultural rest and entertainment activities, as well as production and sales activities of related cultural products. Cultural industrial park refers to a park that attracts a variety of cultural factors of production with preferential industrial policies, taking regional cultural resources as the carrier, under the overall planning and guidance of the government and in accordance with the successful model of setting up economic development zones. By attracting investment, attracting talents and talents, we will attract artists, cultural product operators and cultural intermediary organizations inside and outside the region to gather in the park, gradually create a cultural atmosphere, form cultural characteristics, build cultural brands, and make it a gathering place, incubator and propeller of cultural industries. Based on the development trend and characteristics of cultural industry, industrial parks and incubators with the main functions of providing a series of management support and resource networks needed for the development of new enterprises and supporting and incubating new high-tech enterprises can completely become a new model for the development of cultural industry. Analysis of what is the development mode of cultural industrial park II. The role of cultural industrial park Cultural industrial park has important characteristics and functions in promoting the development of cultural industry, promoting cultural enterprises, building industrial clusters, and even promoting employment. An important function of industrial park is industrial cluster or industrial cluster. The various departments of the cultural industry may be very different in general, but each category has the same or similar attributes. For example, they all produce the same kind of products or related products; * * * Share the same market and adopt roughly similar sales methods and channels; The resource demand of the upstream industry is the same; The intellectual and human support groups are the same or similar, and the scientific and technological concept and technical support are the same or similar. Industrial parks constitute the same industrial operation chain. Inter-industry and inter-enterprise interaction has formed a series of industrial advantages. Within the industry, enterprises interact with each other; Outside the industry, enterprises can form alliances to provide products and services to customers. At the same time, industrial clusters may get more convenient development because of their geographical advantages. This kind of industrial cluster has special advantages. Close geographical location may lead to fierce competition among clusters, but enterprises can share information and aggregate specific needs, thus reducing transaction costs. Industrial clusters can also make isolated enterprises benefit from large-scale economic activities, stimulate the development of related industries and follow-up industries, and create a favorable environment for the development of industrial clusters. The enterprise clusters in cultural industrial parks have the characteristics of cross-industry on-demand combination. Its main components include: enterprises related to creative design of culture and art, enterprises providing high-tech technical support such as digital network content industry, intermediary organizations such as information consultation for enterprise internationalization planning and promotion, enterprises producing cultural and creative products, and companies with experience in economic management and commodity management. This kind of composition is helpful to open the dynamic connection between enterprises in the cluster, form a three-dimensional multi-interwoven industrial chain network, and form a comprehensive cluster effect. Third, the environmental characteristics of cultural industrial parks are different from general industrial parks, and cultural industrial parks have their own development laws. To build a cultural industrial park, we must first establish a good basic environment: first, we must establish a good entrepreneurial environment with strong institutional guarantee, policy support and efficient coordination mechanism. This includes: legal (economic law, market law, copyright law, etc.) system; Financial structure, perfect and effective investment and financing support, powerful cultural industry funds and venture funds; International commitments, international and domestic environment for the development of social culture and knowledge resources; A good social network with honesty, reciprocity, cooperation and effectiveness. Secondly, we should provide good resources for cultural and artistic creativity, protect creativity, art, art education and intellectual property rights, and respect cultural standards and cultural values. This includes: the protection, development, transformation and utilization of traditional cultural heritage; * * * knowledge of promoting international multicultural development; Social atmosphere of cultural activities in cities or parks, enthusiasm and quality cultivation of public participation. Third, we need a market network that can exert the agglomeration effect, which is conducive to cultivating cultural enterprise groups, building and perfecting cultural industrial chains, forming new industrial development communities and high-tech infrastructure support, interconnected industrial chains, and breaking the reorganization field of the original industry boundaries. Of course, the cultural atmosphere, urban style and comfortable and natural living supporting areas that attract talents in the cultural industry are also essential. This combination of cultural industrial parks also has high requirements for the composition of talents. First, the cultural industry needs a large number of compound talents with compound educational background, such as the theory and creation of culture and art, network design or related professional technology, business administration or economic and trade education. The second is to allocate different professionals in enterprises, industries and cultural industrial parks, so as to form the complementary advantages of various cultural and creative talents. On the one hand, cultural industrial parks undoubtedly need technical talents: excellent scientists, designers, engineers, architects, etc. On the other hand, an important feature of cultural products is intangible, cultural and artistic, so cultural industrial parks need inspiring artists (including avant-garde artists), folk artists, freelance writers, cultural scholars and even philosophers. Third, cultural industrial parks also need intermediaries such as managers, advertisers and media workers. This is the conflict, contest, collision and integration between culture and economy, art and technology, humanities and science, metaphysics and metaphysics. It is precisely because of the cultural and artistic characteristics of the cultural industry that large-scale cultural industry parks should also consider the living environment of cultural industry personnel, including quality of life, lifestyle, taste and comfort. Iv. Analysis of the development mode of cultural industrial park Cultural industrial park is also the concept of cultural and creative real estate, which is a model of "industrial operation+real estate development" and its core is a new type of commercial real estate operation. Rely on the introduction of cultural industry activities (such as culture and art, media industry, tourism and leisure, etc.) or consumer creative activities (such as frontier experience entertainment consumption, fashion trend consumption, etc.) to develop real estate carriers, such as industrial buildings, high-tech office buildings, cultural tourism education and other composite properties. This is also a new industrial real estate development model that the real estate industry has begun to pay attention to, which is also consistent with the concepts and characteristics of mainstream cultural and creative industries. Looking at the development of cultural industrial parks at home and abroad, there are the following four development modes: 1. Spontaneous gathering of the initial cultural industries appeared in the old factories and warehouses in Beijing, Shanghai and other cities. Abroad, it is typical that the two communities, Hoxton and Shoreditch, are located in the east of London. Most of them analyze what is the development mode of cultural industrial parks, and the cultural and artistic design creative industries are mainly based on personal creation and design. Due to the low ability to pay rent at the beginning of the business, this kind of industries spontaneously formed and gathered under the two elements of rent and cultural space environment. The old factories in Beijing and Shanghai are the embryonic form of China Cultural Industrial Park. 798 Art District "798 Art District" is a cultural industrial park spontaneously gathered by cultural and artistic people. Located in Dashanzi District, Chaoyang District, northeast of Beijing, it is a key industrial project aided by the Soviet Union and designed and built by East Germany in the 195s. The former state-owned 798 factory and other electronic industries are located, and some buildings in the 798 factory adopt cast-in-place concrete arch structure, which is a typical Bauhaus-style building and rare in Asia. Since 22, a large number of artists' studios and contemporary art institutions have been stationed here, renting and renovating idle factories on a large scale, and gradually developing into a gathering area of galleries, art centers, artists' studios, design companies, fashion shops, restaurants and bars, etc. Under the premise of protecting the original historical and cultural heritage, the original industrial workshops have been redefined, designed and renovated, bringing a new interpretation of architecture and lifestyle. After renovation, these idle factories have become new architectural works of art, maintaining a perfect dialogue between historical context and development paradigm, between practicality and aesthetics, and the old architectural exhibitions in the factory. Here, the organic combination of contemporary art, architectural space, cultural industry, historical context and urban living environment makes the 798 Art District evolve into a brand-new model of China's contemporary culture and life, which has an unprecedented strong attraction to all kinds of professionals and the general public, and has a forward-looking impact on the concept of urban culture and living space. The "Soho-style Art District" and "Loft Lifestyle" formed by the 798 Art District have attracted wide attention at home and abroad, which is similar to the classic case of the successful appropriation of industrial power plants by the Tate Gallery in Britain. In a short period of two years, this area has become the largest and most internationally influential art district in China and has become a new landmark of Beijing's urban culture. 2. Government-led With the development of cultural industries, the government began to intervene in the development and construction of cultural industrial parks. Government-led cultural industrial parks can be divided into two categories: one is "old city reconstruction". In the process of urban development, the land in the city center is increasingly scarce, and the transformation of the old city has become the general trend. Large-scale urban renewal requires a lot of manpower, material resources and financial resources. The reuse of the old factory buildings in the city center by the cultural industry can not only preserve the traces of the city history, but also save the cost of the old city reconstruction. Therefore, government departments at all levels in cities such as Beijing and Shanghai pay more and more attention to the development and utilization of the old factory buildings. Taking Shanghai as an example, Shanghai has a large number of excellent historical buildings, such as old factories and warehouses, which reflect the unique style, artistic characteristics and scientific value of urban development in different periods. The government departments have seen the way out for the transformation of old factories from the spontaneously accumulated cultural industrial parks, and have successively updated and transformed some factories. Through transformation, these old factories are injected with new industrial elements, and new mechanisms and new energy are gathered in the old buildings, attracting many cultural industry enterprises and individuals to enter. Like Tianzifang in Shanghai. This kind of industrial park, like the spontaneous accumulation industrial park, has the characteristics of low rent and wide space. The other is the "industrial park upgrading model". With the continuous development of economy, major cities began to develop in the 199s, and large-scale industrial parks began to transform and develop, facing the challenge of seeking a new economic growth model to promote industrial upgrading. As a brain-intensive industry, cultural industry has strong industrial chain permeability and is inextricably linked with various industries, so governments at all levels have introduced various preferential policies to promote the development of creative industries. Like Shanghai Zhangjiang cultural, technological and creative industrial base. All these cultural and creative industrial parks are invested by the government, and they are supervised and operated throughout the process, which requires higher financial strength of the government. 3. The competition of independent real estate development by real estate developers is becoming more and more fierce, and the homogenization of products is serious. The same high-rise buildings cannot reflect the differentiation and enhance the competitiveness of projects in the market. In addition, the country's real estate policies have been introduced one after another, and the speed of market standardization has accelerated. Some enterprises hope to build a fist product to establish market reputation and have good operating assets. In China, compared with housing and commerce, it is still a relatively new thing for developers to intervene in industrial park development, and there are many places to innovate. However, because developers pay attention to the "short-term profit goal" of commercial operation, which conflicts with the long-term goal of an industry from formation to development to maturity, many developers take cultural industry as a "gimmick" and use its characteristics in product development and marketing packaging, rather than introducing cultural industry to develop substantively. Because the role of developers and the goal of pursuing short-term profits are different, it is one-sided and short-sighted to have developers leading the development of cultural industries, which is not conducive to the training and counseling of a new industry. However, the intervention of developers can bring brand-new thinking and mode for the development and business model of cultural industrial parks. The development of Xianghai Shanghai Cultural Industrial Park has effectively played the role of "window" for cultural industry propaganda through its promotion, management and activity organization of commercial streets, and achieved good social and commercial benefits. The project was awarded the title of cultural and creative industry gathering area by the Shanghai government. 4. Cooperative development between government and developers. Whether enterprises accumulate spontaneously or developers develop independently, the cultural industrial park will eventually introduce government participation, forming a two-wheel drive between the market and the government is conducive to the virtuous circle development of the cultural industry. In this model, the government's administrative role and social responsibility should be fully integrated and coordinated with the developer's market-oriented operation experience to form a "double analysis of what is the development model of cultural industrial park to win". For example, the development and construction of cultural industrial parks need to invest a lot of manpower, material resources and financial resources, and the profit cycle is longer than that of ordinary industrial parks, so many governments can't bear such heavy financial pressure. Therefore, certain land preferential policies are formulated, usually industrial park land and residential land are bundled and sold, hoping to be developed and built by developers and reduce the burden on the government. At the same time, the land transfer policy is becoming more and more strict, and it is more and more difficult for developers to get land. Many developers have already faced the dilemma of having funds but no projects to develop. The convenience of bundling industrial parks with residential, commercial and other land allows developers to see a glimmer of light. In terms of real estate products, the cultural industrial park jointly developed by the government and developers has the characteristics of both the old factory and the cultural industrial park independently developed by developers. On the one hand, in order to meet the government's requirements for the development of cultural industries, the design starts from the needs of cultural industry workers and builds some highly creative office products, such as sunshine office and ecological office. On the other hand, developers have to achieve their own profit targets, so they have to build some operating properties, such as hotels, houses and businesses, so as to achieve a win-win situation for both. Xi 'an Qujiang New District Xi 'an Qujiang New District was formerly a provincial-level development zone with cultural tourism as its core industry, which was established in 1993 according to the spirit of the the State Council Document. In 23, it was renamed Xi 'an Qujiang New District. Since its name change, Qujiang New District has successively built a number of cultural projects, such as Datang Furong Garden, North Square of Big Wild Goose Pagoda, Qujiang Aquarium and Qujiang International Convention and Exhibition Center, and planned and carried out a series of major cultural activities, such as Qujiang International Tang Culture and Art Week, Shengdian Xi 'an Cultural Activity, Qujiang International Cultural Forum and Qujiang Domestic Film Newcomer Exhibition, and established its own intangible cultural heritage protection base, gradually forming a unique Qujiang cultural brand. Since 26, Qujiang New District has invested 1 billion yuan to start construction of Qujiangchi Ruins Park, Hanyao Ruins Park, Tang City Wall Ruins Park and Qin Ershi Mausoleum Ruins Park. Invest 1 billion yuan to start construction of Shaanxi Modern Art Museum, Xi 'an Opera House, Xi 'an Concert Hall, Qujiang Film City and other public cultural venues. At present, Qujiang New District has become "the most popular tourist destination" and a blessed place for Chinese and foreign businessmen to invest and start businesses. In 26, Qujiang New District received 16 million Chinese and foreign tourists, with tourism revenue of 38 million yuan, domestic investment of 4.11 billion yuan and foreign investment of 17 million US dollars. Qujiang New District has successively established Qujiang Cultural Industry Investment Group Corporation, Qujiang Film and Television Group, Qujiang Exhibition Group and Qujiang Performing Arts Group, forming and forming a relatively complete industrial chain and industrial cluster; We will set up a 3 million yuan cultural industry support fund and a 1 million yuan new work promotion fund for domestic film and television newcomers. After undertaking the development tasks of Famen Temple World Buddhist Capital Project, Louguantaidao Cultural Exhibition Area and Daming Palace National Heritage Park, Qujiang New District will be formed with Qujiang New District as the core and Famen Temple as the core.