Ping An Insurance (Group) Co., Ltd. of China (hereinafter referred to as "Ping An") was established in 1988 in Shekou, Shenzhen. It is China's first joint-stock insurance company and has developed into financial insurance, banking, investment and other financial businesses.
It is an integrated, close-knit and diversified comprehensive financial services group.
Development History: In April 2015, the financial flagship store was revised. In March 2015, in conjunction with the Goddess of Peace Festival event, the financial flagship store launched the product "Kuaizhuan No. 1", which was sold out in one day. In March 2015, the investment channel was launched. In February 2015, the financial flagship store was launched.
The official WeChat service account was launched. In January 2015, it was integrated with the capital account of Ping An Securities. The fund channel was launched. In December 2014, the financial flagship store took advantage of Ping An’s God of Wealth Festival and launched the first hook product "One Account No. 1", becoming the first in the country to implement monetary funds.
Payment, 200 million sold out in 2 days? In October 2014, the financial flagship store was officially launched and a media conference was held; in August 2014, the financial flagship store platform completed the transformation of financial products, realizing intelligent layout, income budget, attachment calling, and limit judgment.
etc; function.
Far superior to peers in the display and experience of wealth management products; in December 2013, the basic platform of the financial flagship store was established: non-auto insurance products were settled in and direct sales were realized; in July 2013, the basic platform of the financial flagship store was established: auto insurance products were settled in and direct sales were realized; in 2013
In June, the basic platform of the financial flagship store was built: After the merger of Ping An Bank & Shenzhen Development Bank, the financial management system was integrated; Ping An Insurance (Group) Co., Ltd. of China (hereinafter referred to as "Ping An of China", "Ping An", "Company",
The "Group") was born in Shekou, Shenzhen in 1988. It is China's first joint-stock insurance company. It has developed into an integrated, close-knit and diversified comprehensive financial services group integrating finance, insurance, banking, investment and other financial businesses.
In June 2017, the "BrandZ Top 100 Most Valuable Global Brands 2017" was announced, and Ping An of China ranked 61st; on July 31, the Fortune China 500 ranking was released, and Ping An Insurance (Group) Co., Ltd. of China
Ranked fifth.
?In September 2017, Ping An Insurance (Group) Co., Ltd. of China ranked eighth among the top 500 Chinese companies in 2017.
On January 1, 2009, Ping An launched a new logo.
PingAn, one of China's three major comprehensive financial services groups, changed its bid in a very low-key manner.
The earth graphic logo that has been used for ten years has been abandoned, and Ping An's Chinese brand name has been strengthened. "China Ping An" has been directly used as the main body of the logo, and has formed a fixed combination relationship with the English name PINGAN.
The theme color has adjusted the previous "dark green + orange-red" combination, using orange-red as the main color, and dark green as the finishing touch.
Giving up the earth logo does not mean giving up the global strategy. On the contrary, Ping An has laid the foundation for achieving global brand identity communication. Since Ping An is no longer a simple insurance company, but is involved in comprehensive financial fields such as securities, trusts, banks, etc., in terms of brand identity
The best way to reflect this comprehensiveness and development process is to gradually dilute the inherent image of the insurance industry and instead build a more professional financial brand.