This is a microcosm of the current car rental company. What is the current situation of cars with the same attributes? "In the past, there were used * * * cars outside the community, and sometimes they couldn't be grabbed. Now there are * * * cars with closed doors and shabby appearance everywhere." Wang Ping, who used to travel with GoFun, told Gai Shi that many vehicles are out of service now.
This is not a case. According to the epidemic prevention requirements of different cities, some car companies even suspended vehicle operations in some areas. This is undoubtedly a blow to the automobile industry.
Enjoy this car hopefully.
According to the Annual Report on Economic Development of China in 2020 released by the National Information Center, the economic market transaction volume in 20 19 * * was 3,282.8 billion yuan, an increase of11.6% over the previous year; * * * Enjoying the economy has played a positive role in stabilizing employment. ? Under the pressure of the overall employment situation, employment in the economic field has increased rapidly. ? The number of employees on the platform was 6.23 million, an increase of 4.2% over the previous year. ? * * * The number of economic participants is about 800 million, of which the number of service providers is about 78 million, a year-on-year increase of 4%. * * * The role of enjoying the economy in promoting the optimization of the service industry structure and promoting the transformation of consumption patterns is further revealed.
With the gradual popularization of big data, cloud computing, mobile Internet, Internet of Things, artificial intelligence and other information technologies and the acceleration of industrial applications, the way people use cars has also changed. In the future, people may no longer need to own a car, but only need the right to use it Therefore, more and more people will choose to travel by car. It is precisely because of its great potential that in recent years, national policies have supported it one after another, and the entrants are even more varied. Not only startups, internet companies, but also vehicle manufacturers and real estate developers are trying to share a piece of the action. The giants have already seen the bright future of the automobile industry.
In this environment, car companies with inherent advantages began to realize the importance of * * * enjoying car service. Vehicle enterprises are no longer limited to R&D, manufacturing, selling products and providing simple after-sales service, but begin to actively think about the transformation from manufacturing enterprises to service-oriented intelligent enterprises. For this reason, many car companies turn to travel service providers.
According to incomplete statistics, more than 18 traditional car companies have proposed to transform into mobile travel service providers, including overseas car companies such as Volkswagen, Audi, BMW, Mercedes-Benz, General Motors and Ford, as well as independent brand car companies such as BAIC, Changan, GAC, Geely and FAW. From the perspective of business layout, most car companies have launched or plan to launch * * * enjoyment projects based on their own cars.
According to the analysis and forecast of roland berger Strategic Consulting Company, the number of time-sharing cars in China will reach 600,000 in 2025; In the future, there will be 37 million trips in China every day, and the corresponding market capacity is 380 billion yuan per year. The related market capacity brought by potential demand is expected to reach10.8 trillion yuan.
The huge market potential has been highly anticipated by all walks of life, but the road of development of * * * cars is not smooth, especially under the sudden epidemic of "black swan", the rapid development of * * * cars has been pushed to the pause button.
* * * Enjoy the car after the epidemic.
The relevant person in charge of GoFun told Gaspar that GoFun's initial main task in 2020 is to optimize vehicle types, increase vehicle placement, especially personal vehicle custody, absorb social vehicles, and expand the vehicle scale to 6,543,800+10,000 to 300,000 vehicles. However, with the outbreak of the epidemic, the plan was put on hold. "During the epidemic, because travel is not encouraged, if there is no travel or the number of trips decreases year-on-year, the tourism business we provide will also be affected." The person in charge said that the impact of the epidemic is mainly manifested in the reduction of business volume in the short term.
And GoFun's dilemma is just a difficult problem for * * * to enjoy the auto companies confronting each other under the influence of the epidemic. The premise of facing this dilemma is that there are more than 50 domestic automobile enterprises enjoying * * *, but most of them are in the stage of large-scale investment, high cost and difficulty in landing.
This phenomenon eased after the epidemic was controlled, and the market after the epidemic made these car companies see hope. Especially after the resumption of work in various places, the demand for * * * cars once surged, and the * * * car companies that had been silent for a long time also responded quickly.
"Travel has always been a necessity, especially with the orderly recovery of urban work. For this kind of travel mode that can realize one person and one car, avoid crowded people, and be convenient and economical, it will recover quickly. " GoFun travel related person in charge said.
In order to attract users, many car companies have introduced commuter car rental concessions, and some even attract office workers to register and use with zero rent. There are also car rental companies that publicly promise to provide high epidemic insurance for office workers who rent cars, and at the same time promise to disinfect regularly to ensure the driving safety of users. This also makes the silent car active, but with the increase of business volume, costs and pressures also follow.
According to public information, at ordinary times, * * * car purchase enterprises generally disinfect vehicles every 10- 15 days.
However, during the epidemic period, the disinfection work of various automobile companies was carried out frequently, and the vehicles would stop for a period of time after being used by users, and they would continue to go online after being disinfected by special personnel.
In fact, this is not a small cost for the * * car industry that emphasizes assets, operation and experience. In addition, who will control the car, how to investigate the infection problem and vehicle scheduling are the latest problems that enterprises need to solve.
* * * Car operators such as EVCARD and Panda Motor have repeatedly stated in public that * * * cars are an industry with very heavy assets, and they cannot make profits in the short term, which makes their future development more difficult. At the moment of increasing costs, some enterprises with high operating costs and poor service capabilities will inevitably be eliminated faster.
* * * Enjoy the troubles of the car
In fact, the bottleneck of * * *' s asset-oriented and unprofitable automobile industry in the short term is the result of * * *' s continuous "sinking", not an epidemic. "After some vehicles are used by users for a period of time, the loss is great, users don't like to rent, and the income they can generate is reduced." Zhi Li, the person in charge of "Car Tour", said: "Every car needs a parking space. People need daily maintenance and depreciation, which has become a very heavy financial burden for the company. "
"The cost of vehicle operation and maintenance is very high, and some * * * cars are damaged. Although it does not affect normal use, consumers will not choose to rent it. In this case, enterprises would rather choose elimination than spend money to maintain it. " Cao He, chairman of Zhongrong Venture Capital Fund Management (Beijing) Co., Ltd. said.
As we all know, * * car-sharing, as a heavy asset industry, is much more complicated than the production, delivery and operation and maintenance of * * * bicycles, which determines that its operation mode and actual difficulty are quite different from those of * * * bicycles. The most intuitive performance is its high cost and single profit model. * * * Car-sharing costs mainly include fixed costs such as vehicle purchase, operation network construction and vehicle insurance investment, as well as operating costs such as vehicle damage, parking fees, technology development and maintenance fees, vehicle management fees and client marketing fees, while income almost comes from vehicle rental, which is determined by three factors: price, vehicle size and vehicle turnover rate.
Due to the product positioning and user operation strategy of * * * car, its rental price is much lower than that of online car and taxi, and the order is largely limited by the brand size. The size of the vehicle depends on the financial strength of each major player, and usually it can only be placed in the central area of first-and second-tier cities. In contrast, vehicle turnover rate is more important, which naturally becomes the focus of attention of major players. Only when the vehicle turnover rate is large enough can we achieve breakeven.
In fact, most start-ups simply can't get through this hurdle, and the low utilization rate of vehicles is a serious injury. The reason is that the coverage of outlets is seriously insufficient, which makes it inconvenient for users in many areas to use and return their cars. In addition, the quality of users is uneven, and some users don't care enough about vehicles that don't belong to them, which leads to the worrying environment inside and outside the vehicle, reduces the use experience, affects the enthusiasm of the next user to use the car, and further complicates the vehicle turnover rate. According to the existing business model, it is difficult for all players to make ends meet, and it is even more difficult to achieve sustainable development.
However, it is undeniable that * * * cars still have good prospects. According to roland berger's "Analysis and Forecast Report on China Automobile Travel Market in 20 18", in the future 10, the compound annual growth rate of * * * cars in China will remain around 45%, and the market scale will reach 3.8 trillion yuan in 2030, while in China.
However, how to realize the ideal commercial operation needs to continue to explore and continue trial and error. In this regard, Yu Qingjiao, secretary-general of Zhongguancun New Battery Technology Innovation Alliance, believes that the current * * * car sharing model using new energy vehicles will still become the mainstream, and relevant enterprises should provide scene-based, personalized and more stable travel services through technical iteration and operation mode innovation.
In addition, relevant experts said that behind the huge market, we should also realize that the current market lacks industry norms, and the government's follow-up in laws and regulations is also slightly insufficient, especially in the areas of * * * cars occupying public * * resources, new energy parking and safety regulations, which need to be improved.
Editor in Charge: Tian Jian
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.