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What principles apply to fund sales?
According to the current laws and regulations, in the process of fund sales, fund sales institutions should follow the principles of giving priority to investors' interests, being comprehensive, objective and timely, objectively evaluate the risks of fund products and the risk tolerance of fund investors through careful investigation of fund managers, and finally sell products with different risk levels according to the risk tolerance of investors, and sell appropriate products to appropriate fund investors.

Fund sales institutions engaged in fund sales activities shall abide by laws and regulations and the provisions of the China Securities Regulatory Commission, and shall not harm the interests of the state, the public and the legitimate rights and interests of fund investors. ; Abide by the provisions of the fund contract and fund sales agreement, follow the principles of openness, fairness and impartiality, be honest and trustworthy, be diligent and conscientious, and abide by professional ethics and codes of conduct.

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